Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Market research

Research Says ʺBuy Localʺ Not Enough

By Ralph Allora

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege.

How You Know When It's Time to Redo Your Website

by Ralph Allora

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence.

Surveys Are a Great Marketing Tool: Ten Tips for Doing It Yourself

With the right survey, you can gain interesting insights into a market. For nearly 30 years, I've conducted mail, online and telephone surveys for organizations such as The Wall Street Journal, Dow Jones, MasterCard, Mathew Bender, the New York City Chapter of NAWBO and Governance Matters. For the first time I’m putting my skills to use, conducting a survey for my own company, Ventureneer.


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