Geri Stengel

 
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Size vs Substance: Should Quantity or Quality Matter in Social Media?

A blog post by Geoff Livingston got Ventureneer's staff buzzing the other day. His premise: Online media rewards mediocrity, celebrity, and mindlessness. Size (thousands of friends) matters more than substance (thoughtful, additions to the world conversation.)

We respectfully disagree. As one commentator put it so well, the effort to simplify an issue tends to polarize it. Both size and substance are valuable and variable.



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