Vistas: Geri Stengel’s Blog: Customer service

How You Know When It's Time to Redo Your Website

by Ralph Allora

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence.

How Brands Keep You Coming Back

by Ralph Allora

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

Keep Customer Service in the U.S. If You Want Your Business to Thrive

Competition is fierce; to distinguish itself, a small business needs to stand out from the crowd. Customer service is the way to do that.

How To Botch Customer Service

Every social media and e-marketing “how-to” includes the admonition to respond to customer input promptly. Rightly so. Promptness is critical but so is the content of the response.

Social Media for Small Businesses: It’s About The Bottom Line

Yes, we all know that social media are about conversation and engagement. But how does that conversation get translated into profit for small businesses?

10 Social Media Habits To Boost Your Business

Yes, you can grow a business without damaging the planet or the people who live on it. From a start-up in 2006 to a presence in 30,000 stores worldwide, Yes To is a success story by any measure. And its values, as explained on its Facebook page, could come straight from “Social Enterprise 101,” if there were such a handbook:

  • a portion of all proceeds has been dedicated to a non-profit, 501(c)3 organization
  • sustainability in products,  partners, and the lives of the company and the people who work for the company
  • a team committed to taking steps to lead greener and more 'aware' lifestyles (organic fruit deliveries! recycling! team yoga!)
  • a healthy, happy team makes everything a little bit better

What Small Business Owners Need to Know About Protecting Their Reputations

If you haven’t been convinced of the importance of social media yet – after all, your business isn’t a government in need of overthrowing – maybe the latest news out of England will wake you up.

A soccer player got a court order barring any mention in the press of his tawdry affair. Despite the court order, it all got out on Twitter, which wasn’t included in the injunction. After all, how can you stop the world from chatting?

Keep 'em Coming Back: Repeat Customers Make Small Businesses Thrive

From 0% introductory credit cards to super low cable rates for 3 months, from 30% off your first purchase of diaper covers to free shipping on your first order, businesses spend money and pay attention to potential customers. That's what marketing is all about: new customers.

Better Bottom Lines Need Long-Term Planning

What would the world be like if every business took into account its effect on all its stakeholders: shareholders, of course, but employees, customers, communities, and suppliers as well?


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