Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Communication

Check the Calendar to Plan Marketing and PR Activity

by Janet Falk

Marketing and Public Relations professionals often look at the calendar to latch onto a timely news hook that will juice up a campaign or a story idea. This tactic may increase the likelihood of reader, reporter and editor interest. Here are a few ways to get started:

Resourceful Nonprofits Look Outside the Box for Sustainability

by Andrea T. Mills, MBA, CPA, CCSA®, CGMA and Patrick Donohue, MBA, MSW

Even if your nonprofit organization is financially healthy, you’d do well to keep an eye on the future. We live in an environment of ever-increasing demands on resources; you need to be on the lookout for new ways to ensure long-term sustainability.



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