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Click Here – Or Maybe Not

by Mardy Sitzer

Oh how I hate to see ‘click here’ it is so unimaginative, screams potential scam or worse – malware. So why oh why are marketers still relying on ‘click here’ as a call to action?

Click here is the writing equivalent to the speech impediment ‘ugh’ so please find other ways to indicate that the hyperlink is clickable for a download or a clickable link to another web page. Your email marketing, web content and social posts could be so much better if you would show a little thought.

Try: VISIT; DOWNLOAD; VOTE; DONATE; BUY NOW; RESERVE NOW; APPLY NOW; JOIN US; EXPLORE; TAKE THE SURVEY; DETOUR; GET DISTRACTED. Your audience will get the idea and ‘click here’

Now that I got that off my chest – the whole ‘click here’ – like what – as opposed to clicking somewhere else or click your heels three times and say “I want to go home”. I offer this suggestion: if you get CLICK HERE then GO SOMEWHERE ELSE.

While some of you might be thinking I’m off my meds or something with this snarky rant, allow me to clarify. I consider myself a marketing professional. When I see others imitating that role I get annoyed – especially when it winds up in my email inbox or on my news streams – today I was buried in these thoughtless pitches as a pre-holiday push and it just hit me so hard I couldn’t hold this post back. No meds required.

Mardy Sitzer is founder of Bumblebee Design and Marketing, which brings smart ideas to life with great design, superior content and delivered with technical know-how. We create the buzz you can bank on with print and digital - our team delivers consistent marketing and communications solutions.

Photo by larryosan