Geri Stengel

Search Vistas Blog by Category


Vistas: Geri Stengel’s Blog: Case studies

Equity Crowdfunding: Lessons From the Field

Raising money is a time-intensive process. Marketing your securities offering online through equity crowdfunding can shorten the process. For those of you who feel trepidation about dipping a toe in the water, knowing why others have taken the plunge and learning from their experiences may encourage you to raise money publicly.

Read all of  Equity Crowdfunding: Lessons From the Field on

How To Turn a Pesky Problem Into A Billion Dollar Business

An “aha” moment leads to product innovation
Who would have thought that a mouse and a mishap would spawn a billion dollar company? While on a date with her farmer husband-to-be, Kari Warberg Block was asked to help start a stalled tractor, as she sat there a mouse ran up her leg into her crotch. Eek!

At the time, Warberg Block worked at a cosmetic counter at a local department store in North Dakota. Despite the fact that the perfume gave her headaches, she wore it to impress her date and had a bottle in her purse that day. Thinking that if the fragrance gave her a headache, it would also give the mouse one, she sprayed the critter. It immediately took off.

Warberg Block thought other farmers would like a product that didn’t harm mice, but sent them packing. The products available at the time were poisonous not just to rodents, but to people,  especially children, which was of great concern to her.

Read all of How To Turn a Pesky Problem Into A Billion Dollar Business on 

The Rise Of Women Tech Entrepreneurs In The South

Atlanta is setting a new standard for women in tech, offering them opportunities not found elsewhere. Women in Georgia, as elsewhere are less likely to start tech companies than men … but Atlanta is changing that.

Allyson Eman, Executive Director of Venture Atlanta, the premier tech conference in the Southeast, says women are seizing the opportunity to start tech companies in Atlanta’s key industries—fintech, health IT and IT security—as well as in emerging industries, such as marketing automation.

Read all of The Rise Of Women Tech Entrepreneurs In The South on

How Entrepreneurs Turn The Tide On Waterfront Erosion

Some people head for high ground when a storm is coming. Not Shimrit Perkol-Finkel and Ido Sella. Both marine biologists, they head for the sea. With climate change, extreme weather events like Superstorm Sandy are likely to happen with greater frequency and force. Finkel and Sella have a practical solution for coastline protection.

Their solution is to change the composition, texture, and design of concrete so that it fosters growth of native flora and fauna while increasing the operational life span and stability of the concrete structure. ECOncrete reformulated a product used to build marine infrastructures so that nature itself makes the structures stronger while reducing wave action along the coast. Marine plants and animals — oysters, barnacles and coral — deposit calcitic skeletons that add weight, stability, and longevity to the infrastructure.


Read all of How Entrepreneurs Turn The Tide On Waterfront Erosion on

How To Learn To Speak 'Entrepreneur' Like A Native

Julia Pimsleur grew up speaking both English and French. No surprise, her parents developed the highly regarded Pimsleur Method of teaching foreign languages for adults. She knew the benefits of being bilingual — better memory, analytic abilities, and problem-solving skills. She also recognized the value of being multilingual in an increasingly integrated global economy.

Money's There If Small Businesses Know Where To Look

The number of women starting businesses is soaring — it’s 50% higher than the overall rate of startup businesses. But the percentage of women-owned businesses that break through the $1 million glass ceiling is less than one third the rate for  businesses led by men.

How To Turn A Problem Into A Business

Women know what women need. Think Sara Blakely, founder of Spanx, creating a comfortable undergarment to eliminate her unsightly panty lines.

How To Raise Angel Financing When You’re Pregnant Or A New Mother

Being pregnant or a new mother may be a tough time to raise money for your entrepreneurial venture, but Diana Lovett, Co-Founder Cissé Trading Company proves that with the right attitude and by targeting the right angels, it can be done.

Cissé (pronounced “see-say”) is a new line of gourmet baking and hot cocoa mixes. It buys organic cocoa from small-production cocoa growers in the Dominican Republic at a fair price. You can find its products at more than 400 retail locations, including many Whole Foods, Fairway, Kings, and other supermarkets. Cissé’s hot cocoa was chosen by Epicurious for its gift guide and won “Best New Product” at the Specialty Coffee Association show. I’ve tasted their cake and it’s scrumptious.

8 Strategies for Funding Disruptive New Enterprises

The wholesale industry has been slow to adopt technology, making it ripe for an entrepreneur with an understanding of the market and an idea for bringing it online. Enter Mona Bijoor. She has experience as a corporate strategist and buyer at fashion companies, such as Ann Taylor, Chanel, Destination Maternity, A Pea in the Pod (previously known as Mimi Maternity), and Elie Tahari. She has an MBA from Wharton, and parents who were entrepreneurs -- as they say entrepreneurship is in her genes.

How Women Entrepreneurs Innovate And Disrupt

Do men and women innovate differently? I asked an expert, Larry Keeley, author of Ten Types of Innovation: The Discipline of Building Breakthroughs and co-founder of Doblin, an innovation consulting firm. He analyzed three decades of innovations, who made them, and how they did it.

Syndicate content