Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Case studies

Technology Makes Hair Big Business

Astute observation of the market and recognition of what women need are the keys to growing a business for Latina entrepreneurs.

Read all of Technology Makes Hair Big Business on Forbes.com.

How To Turn A Lifestyle Business Into An Empire

To build a business empire, you may only need to put existing ideas together in a new way.  

 

Want to Grow Your Business? Then Listen!

Successful entrepreneurs know that they don’t know everything and that listening is a key skill for business growth.

Read all of Want to Grow Your Business? Then Listen! on Forbes.com. 
 

8 Tips For Crowdfunding Success

Whether you’re a startup or an existing business, a rewards-based crowdfunding campaign offers debt- and equity-free money to launch a product. That’s right! You don’t have to give up a piece of your company in exchange for money or pay interest on a loan.

Women are proving that they have the right stuff to be successful at rewards campaigns. I know this from first-hand experience and from women I’ve interviewed. I raised 71% more than my $7,500 campaign goal.

Women are organized, diligent, clear communicators, good storytellers and skilled marketers. The result: Women had a 70% success rate in reaching their Kickstarter goals vs. 61% for men. Further analysis showed that it was not women’s more modest financial goals that accounted for their higher rate of success, according to research conducted by Hebrew University, the Kauffman Foundation, and UC Berkeley.

I recently connected with Shelley Prevost of Torch, who exceeded her goal of raising $150,000 by 8%. Two thirds of parents want to limit or guide their children’s use of the internet, according to Alexandra Samuel, who researches the way we use the internet.Torch is a simple-to-use, smart router that allows parents to guide their children’s use of the internet.

So how do women do it?

Read all 8 Tips For Crowdfunding Success on Forbes.com.

5 Ways to Grow Your Business With A Little Help from Your Friends

After interviewing women entrepreneurs for the past four years, one fact stands out: Successful ones don’t do it alone.  Support comes in many shapes and sizes and from many different sources. I was reminded of this when I reconnected with Diana Lovett of Cissé Trading Co. who takes advantage of several different kinds support. We originally spoke about raising money when you’re pregnant or a new mother.

Cissé produces cocoa baking mixes, hot cocoa and ready-to-eat treats. Lovett has grown the company from a small regional player that sold in speciality markets to a national company selling in traditional supermarkets. She’s expanded her product line from foods you make to include foods that are ready to eat. All products are absolutely scrumptious.

Lovett built her company using a wide range of support systems.

Read all of 5 Ways to Grow Your Business With A Little Help from Your Friends on Forbes.com. 

Equity Crowdfunding: Lessons From the Field

Raising money is a time-intensive process. Marketing your securities offering online through equity crowdfunding can shorten the process. For those of you who feel trepidation about dipping a toe in the water, knowing why others have taken the plunge and learning from their experiences may encourage you to raise money publicly.

Read all of  Equity Crowdfunding: Lessons From the Field on QuickBooks.com.

How To Turn a Pesky Problem Into A Billion Dollar Business

An “aha” moment leads to product innovation
Who would have thought that a mouse and a mishap would spawn a billion dollar company? While on a date with her farmer husband-to-be, Kari Warberg Block was asked to help start a stalled tractor, as she sat there a mouse ran up her leg into her crotch. Eek!

At the time, Warberg Block worked at a cosmetic counter at a local department store in North Dakota. Despite the fact that the perfume gave her headaches, she wore it to impress her date and had a bottle in her purse that day. Thinking that if the fragrance gave her a headache, it would also give the mouse one, she sprayed the critter. It immediately took off.

Warberg Block thought other farmers would like a product that didn’t harm mice, but sent them packing. The products available at the time were poisonous not just to rodents, but to people,  especially children, which was of great concern to her.

Read all of How To Turn a Pesky Problem Into A Billion Dollar Business on Forbes.com. 

The Rise Of Women Tech Entrepreneurs In The South

Atlanta is setting a new standard for women in tech, offering them opportunities not found elsewhere. Women in Georgia, as elsewhere are less likely to start tech companies than men … but Atlanta is changing that.

Allyson Eman, Executive Director of Venture Atlanta, the premier tech conference in the Southeast, says women are seizing the opportunity to start tech companies in Atlanta’s key industries—fintech, health IT and IT security—as well as in emerging industries, such as marketing automation.

Read all of The Rise Of Women Tech Entrepreneurs In The South on Forbes.com.

How Entrepreneurs Turn The Tide On Waterfront Erosion

Some people head for high ground when a storm is coming. Not Shimrit Perkol-Finkel and Ido Sella. Both marine biologists, they head for the sea. With climate change, extreme weather events like Superstorm Sandy are likely to happen with greater frequency and force. Finkel and Sella have a practical solution for coastline protection.

Their solution is to change the composition, texture, and design of concrete so that it fosters growth of native flora and fauna while increasing the operational life span and stability of the concrete structure. ECOncrete reformulated a product used to build marine infrastructures so that nature itself makes the structures stronger while reducing wave action along the coast. Marine plants and animals — oysters, barnacles and coral — deposit calcitic skeletons that add weight, stability, and longevity to the infrastructure.

 

Read all of How Entrepreneurs Turn The Tide On Waterfront Erosion on Forbes.com.

How To Learn To Speak 'Entrepreneur' Like A Native

Julia Pimsleur grew up speaking both English and French. No surprise, her parents developed the highly regarded Pimsleur Method of teaching foreign languages for adults. She knew the benefits of being bilingual — better memory, analytic abilities, and problem-solving skills. She also recognized the value of being multilingual in an increasingly integrated global economy.



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