Geri Stengel

 
Search Vistas Blog by Category

 
 
Vistas Blog Archive

 

Vistas: Geri Stengel’s Blog: Cancer awareness

Pink Ribbons Show Power of Cause Marketing

If you aren't a fan of cause-marketing, you might look around you this month and reconsider. How many pink ribbons do you see?

That's the power of cause marketing. Organizations from Yoplait to the Susan G. Komen Run for the Cure are sending a message everyone instantly recognizes: that pink loop of ribbon means both donate and get a breast exam.



Syndicate content