Vistas: Geri Stengel’s Blog: Bottom billion

Bottom Billion is Major Market for Entrepreneurs Who Get It

If you wanted to design a product for the Indian market, where would you begin? Do you even know what products are needed? Do you know how to give your product value in the multi-faceted culture of the sub-continent? Do you know how much of that market has electricity, running water, or other infrastructure that might be needed in order to use your product?



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