Vistas: Geri Stengel’s Blog: Attracting donors with LinkedIn

Why LinkedIn Company Pages Matter to Nonprofits Part 3 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

LinkedIn’s Press Center reported that as of August 2011, more than 2 million companies have LinkedIn Company Pages. How does a nonprofit stand out in the crowd? By continually updating, of course, but also by adding its logo, value proposition, key causes and services, hiring information, employees, and other social media activity.



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