Vistas: Geri Stengel’s Blog: Attracting big donors

Social Media Can Attract Big Fish As Well as Small Fry

Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as United to End Genocide.



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