Vistas: Geri Stengel’s Blog: Social Responsibility

Putting it in practice: Enabling diversity in impact investing

By Bonnie Foley-Wong

Have you ever started an investment company, from scratch? That’s exactly what I’m doing and it is challenging, exhilarating, and one of the most purposeful and intentional things I have ever done. I developed and practice Integrated Investing, an impactful approach to investing which starts with integrating information from analysis, emotion, intuition, and body into our investment decisions.  Integrated Investing is what gets me out of bed every morning.  I eat, sleep, and breathe Integrated Investing and I love it.

Dell Innovates Again by Making Entrepreneurship Its Cause

Michael Dell is a huge champion of entrepreneurship. He should know: his entrepreneurship made him billions so he is also an example of what economists and academia are saying about economic recovery: entrepreneurship is  the way economies around the globe will rebound. Entrepreneurs create jobs, innovate products, processes and services, and promote cross-border trade. All of which boost economies.

How To Construct A Socially Responsible Marketing Plan

By Amanda Haynes 

In the coming years, many companies and small business owners will need to consider how they can create a socially responsible marketing plan, since there has been a major initiative over the past few years to encourage businesses to do just that. Since companies are gathering more power these days, they're also feeling more responsible for things that go on in society. This means that they will need to be prepared to create marketing campaigns that provide people with useful and truthful information. There are many people who have begun creating these kinds of ads in these different commercials, since they are proving to be effective and simply the right thing to do.

How Aligning Your Principles Can Help You Choose the Right Business Relationship

by Ralph Allora

Interesting blog post recently from Paul Klein of Impakt, a Toronto-based consultancy whose mission is to bring about “positive social change at the intersection of business and civil society” by helping corporations and nonprofits become social purpose leaders.

New Research Report Reveals Corporate Social Responsibility Trends

by Business4Better (B4B)

The non-commercial community partnership movement produced by UBM plc, released a research report on Tuesday that defines major trends in the way mid-sized companies approach corporate social responsibility (CSR), including plans for community engagement, employee volunteerism and metrics of success. It explores both challenges and opportunities that mid-sized companies regularly face in implementing their CSR programs.

Gen Next on the Nonprofit Board

by Michael Davidson

In these increasingly difficult times, the need for active and engaged board members is greater than ever. The generation under 40 is a largely untapped resource, nationally comprising less than 15% of board members. This is a generation committed to the value of service. They have the expertise crucial for nonprofits seeking to create sustainable business models. They also have experience with fundraising.

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

Business Plan Competitions Have 4 Ingredients for Successful Social Enterprise

What do investors know that donors don’t? They know that the right team is critical to growing a thriving organization.

B Corporations: redefining success in business

By Ralph Allora

TRAY is a member of NBIS (Network for Business Innovation and Sustainability), a nonprofit network that promotes responsible and successful business in the green economy. Recently NBIS hosted a forum to highlight a key initiative: promoting the role of B Corporations.



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