Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Social responsibility

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

How Doing Good Grows Your Business

Social and environmental problems are growing at a faster rate than philanthropic dollars can keep pace. What’s the world to do? I’ve recently written about a couple of ways people and organizations can do more good -- impact investing, crowd funding and scaling effective and efficient nonprofits.

Consumer Demand Shapes Corporate Social Responsibility

Consumers have the power to change the world. If they demand corporate responsibility from those who provide goods and services, corporations will become more socially responsible.

6 Lessons the Girl Scouts Can Teach Entrepreneurs

When you sign up for a box of Thin Mints or Samoas, do you realize that you just helped an entrepreneur-in-training? And that she and the 100-year-old Girl Scout organization may have some ideas that could help your business?

“Outside the Box” Marketing Reaps Big Rewards on a Small Budget

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

How a B-Corporation Grew Its Business and Its Social Impact

I love it when a company built on social responsibility surges ahead. That’s the case with Recyclebank, a company whose business model is cleaning up the planet by encouraging people to recycle. It’s a company that truly combines social value with good business.

Research Confirms: Happier People Are More Productive

Well, duh: We all knew that happier people work harder, didn’t we? While it may seem a no-brainer concept to socially responsible business owners, those who didn’t get it before have no excuse now. The research is in. It shows that making progress on worthwhile projects makes people more productive … and happier.

Employee Engagement Is Key to a Winning Workplace

What’s the secret to increasing revenues and increasing your workforce during hard times? Apparently, it’s having a great relationship with your employees.

It’s More Than Food on Your Plate: It’s a Statement of Your Values

Editor’s note: Blog Action Day is an annual event, a day on which bloggers worldwide focus on one topic. The goal is create discussion around important social issues, ones that impact us all whether we realize it or not: climate change, water, poverty. This year, the topic is food. Sunday, October 16 is World Food Day, dedicated to alleviating hunger. Your choices, your values can help.

Believe It Or Not: USPS Is A Green Giant

Who knew? “Green” stamps are no longer the pre-historic version of “reward points.” Does anyone out there remember licking those endless little stamps and pasting them into that  little book?

No matter. That’s so yesterday. Today the US Postal Service has another kind of “green” stamps, a page of 16 stamps, each with  an idea for reducing your environmental impact. These are “forever” stamps, too, which means they are evergreen as well: You can use them even after the next rate hike.



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