Vistas: Geri Stengel’s Blog: Social Media

By Mardy Sitzer

Ever get an email that sounds like it is from someone familiar but you just can’t place the name? Me too – I get these often enough that I thought to myself a blog post might be in order.

Size matters. At least it does when it comes to your network. The larger and more diverse it is, the more likely your business is to grow big, according to a Global Entrepreneurship Monitor report. It may come as a surprise that women, who tend to be better at collaborating and communicating, have smaller networks than men. Let’s change that.

Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble, a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S.

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.