John F. Kennedy’s quote about the goal of education could very well be applied to a discussion of crowdfunding today. Crowdfunding has emerged in education as a means to make private dreams a reality through collective microfinancing. Crowdfunding spread as an idea as artists, idealists, and entrepreneurs looked for ways to harness the power of the technology to finance their ideas.

End of summer break: Gone-fishin'

by Geri Stengel on Aug 23, 2012 - 11:11am

Research

Please note that that Vistas will be taking a break for the Labor Day holiday and will not publish the weeks of August 27 and September 3. See you in September. Enjoy!

Geri Stengel of Ventureneer and Maisha Walker of Message Medium on FoxNews Live

by admin on May 21, 2012 - 10:35am

case studies Ditch Digital Dabbling howtos and tips nonprofits online marketing Research small businesses social media survey report

Geri Stengel of Ventureneer and Maisha Walker of Message Medium appeared on FoxNews Live on Friday, May 18, discussing their survey collaboration, Ditch Digital Dabbling: How Small Business + Nonprofits Can Master Online Marketing.

The Ditch Digital Dabbling report analyzes the data from the survey recently fielded by Ventureneer & Message Medium.

Powerful information for every need

Download the free excutive summary to see how online marketing can save failing businesses, create opportunities, and find talent for both small businesses and nonprofits.
For a deeper dive, the full report gets you access to the “members only” online marketing case studies. It shows you how to choose the social media that are most effective for your goals and target market, and how to make your investment pay off. It also explains in plain English the best uses for each online marketing platform.
The extended corporate report outlines suggestions for corporate engagement with small businesses and nonprofits. This report gives you a new approach for reaching this large market, an approach that will help small businesses and nonprofits grow while building your brand and the loyalty of your customers in these sectors.

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What Everybody Needs to Know About Online Marketing

by Geri Stengel on May 1, 2012 - 12:20am

Analysis Nonprofit nonprofit online marketing online marketing for small businesses online marketing strategy online marketing techniques Research Small Business Social Media Technology

What you don’t know can hurt you, especially if what you don’t know leaves your business back in the 20th century while your customers are well on their way into the 21st.

In that case, you are losing opportunities to grow, to reduce costs, and to build customer loyalty.

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5 Ways to Break Through Barriers to Growth

by Geri Stengel on Apr 17, 2012 - 12:20am

Best Practice entrepreneurship foundation of business success growing your business Nonprofit Research scaling nonprofits Small Business successful women entrepreneurs Trends

I’m delighted with the recent Ernst & Young report, Thinking big: How to accelerate the growth of women-owned companies, which matches what I’ve found from talking with high-growth women entrepreneurs. With the number of women-owned businesses increasing yearly, accelerating their growth is important.

Consumers Worldwide Expect, Reward Responsible Businesses

by Geri Stengel on Dec 15, 2011 - 12:20am

business social responsibility cause marketing Commentary / Opinion consumer activism corporate social responsibility Research Social Media Social Responsibility

I knew it! But it’s nice to know that 10,000 consumers in 10 countries confirm my belief: Companies have a responsibility to promote social good and consumers will support those who do.

How to Keep Nonprofit Employees Happy and Engaged

by Geri Stengel on Nov 17, 2011 - 12:20am

Analysis Nonprofit nonprofit employee retention nonprofit management nonprofit salaries Research

Tsk, tsk, tsk. Nonprofits do not seem to be providing the essentials their employees want. Of the top 10 organizational characteristics deemed “essential” in the Good NonProfit Job Report by Professionals for Nonprofits, most were not provided by the current employers of respondents.

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25 Best Social Media for Social Good Blogs Here Now

by Geri Stengel on Sep 15, 2011 - 12:20am

best blogs Motivated by Purpose Research Review social good social media Social Media values driven

So much good information to choose from! But we have it now: Our list of 25 Best Social Media for Social Good blogs. These are the sites we think give values-driven organizations the best information about using social media to bring about social change.

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Thanks to You, We've Got Data on Social Media!

by Geri Stengel on Aug 31, 2010 - 10:08am

Best Practice best practices for social media nonprofit nonprofit social media usage Research social media survey Trends

As some of you know, Ventureneer is into social media big time. We've been cited for our best practices in several books, online and in print.*

What you may not know is that I'm also a research geek, having done market research for The Wall Street Journal, Dow Jones, and many small businesses and nonprofits. It's rare that I can combine both passions into one project but Ventureneer, in collaboration with Caliber just fielded a survey about social media habits and best practices among nonprofits.

Thriving Nonprofits Rely on Peers and Professionals

by Geri Stengel on Sep 1, 2009 - 4:46pm

Analysis Best Practice Nonprofit nonprofit associations nonprofit executives nonprofit leaders nonprofit organizations Research

No nonprofit will solve a large social problem in isolation. The multiplier effect of pooled resources is critical to success. Collaboration brings together the broad range of resources and expertise needed to achieve lasting solutions.