BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

How Nonprofit Boards Can Use Dashboards to Focus on What's Important

by Guest Blogger on May 21, 2013 - 12:30am

development financial Nonprofit

by Michael Davidson

Cheshire Puss, Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to,’ said the Cat.
I don’t much care where—’ said Alice.
Then it doesn’t matter which way you go,’ said the Cat.
—so long as I get SOMEWHERE,’ Alice added as an explanation.
Oh, you’re sure to do that,’ said the Cat, `if you only walk long enough.

Want a Successful Capital Campaign? Avoid These 3 Mistakes

by Guest Blogger on Apr 23, 2013 - 12:20am

capital campaigns Nonprofit

by Peter Heller

There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor.

Resourceful Nonprofits Look Outside the Box for Sustainability

by Guest Blogger on Apr 9, 2013 - 1:20am

communication donor relations Nonprofit organization Profile: Company strategy

by Andrea T. Mills, MBA, CPA, CCSA®, CGMA and Patrick Donohue, MBA, MSW

Even if your nonprofit organization is financially healthy, you’d do well to keep an eye on the future. We live in an environment of ever-increasing demands on resources; you need to be on the lookout for new ways to ensure long-term sustainability.

How to Get Your Nonprofit Board to Raise Money

by Guest Blogger on Mar 19, 2013 - 12:20am

fundraising management Nonprofit nonprofit board members Small Business

by Michael Davidson

The Problem
An often heard plight of Executive Directors, and Board Chairs, is a lack of nonprofit board performance. A major concern voiced frequently is “Why doesn’t my board raise money?” The lack of engagement in fundraising, however, most likely applies to other areas of board responsibility as well.

Creating an Effective Print Publication

by Guest Blogger on Mar 12, 2013 - 12:20am

How To Marketing marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

by Howard Adam Levy

In our last article, Rise of the Magazine: How Nonprofits Are Harnessing the Power of Print, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.

Gen Next on the Nonprofit Board

by Guest Blogger on Mar 5, 2013 - 12:20am

generations Lessons Learned Nonprofit nonprofit board development Small Business Social Responsibility virtual communication

by Michael Davidson

In these increasingly difficult times, the need for active and engaged board members is greater than ever. The generation under 40 is a largely untapped resource, nationally comprising less than 15% of board members. This is a generation committed to the value of service. They have the expertise crucial for nonprofits seeking to create sustainable business models. They also have experience with fundraising.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

by Guest Blogger on Jan 29, 2013 - 12:20am

How To marketing Marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way.

4 Steps to Creating a Successful Cause Marketing Campaign

by Geri Stengel on Jan 22, 2013 - 12:20am

cause marketing How To Marketing Nonprofit Small Business Social Responsibility social responsibility socially responsible companies

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

Crowdfunding: Is It Right for Your Nonprofit

by Guest Blogger on Jan 8, 2013 - 12:20am

Commentary / Opinion crowdfunding donations How To Nonprofit nonprofit philanthropy

By Elizabeth Kulik

All over the world nonprofit organizations contribute tremendously to the public good. Their work helps strengthen communities, improve the lives of others and build the economy. Today, nonprofits are challenged to compete for resources in a globally changing economic landscape where costs to operate are high, demand for services is greater, generational transfer is unclear, and tax deductions are shrinking.