Geri Stengel

 
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Vistas: Geri Stengel’s Blog: New book helps nonprofits change the world by measuring their own effect.

How Nonprofits Can Improve Their Social Media and Do More Social Good

Measurement is my thing. I started my career as a TV researcher, moved on to media research then marketing research. However, I know most people don’t love numbers as I do. Getting people to understand the benefits of measurement and to actually delve into numbers is no easy task ... until now. Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine takes the snooze out of analyzing numbers.



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