Vistas: Geri Stengel’s Blog: Komen

Lawsuits "for the cure?" That's Wrong

Cranky, self-serving competitiveness can undermine values-driven enterprises and waste a lot of scarce resources.

Yes, it's Susan G. Komen for the Cure again but Komen's flaunted, vaunted pink is just the most noticeable example.

Cause Marketing Run Amok or Smart Move By Nonprofit?

The nonprofit world and the branding blogosphere have been running pink these days as bloggers and commentators dispute the wisdom of the Susan G. Komen for the Cure partnering with KFC to raise money for breast cancer research.


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