Vistas: Geri Stengel’s Blog: How To

The general term "social responsibility" is defined as the obligation corporations, organizations, and individuals have to society.

These days, the definition of social responsibility seems to include everything from personal health choices so you don't add to the country's health care burden to providing health care benefits to employees.

Definitions of Phrases Making a Difference – One in a Series

How do you define corporate social responsibility? At the least prescriptive end of the spectrum, corporate social responsibility can be defined as doing no harm, following both the spirit and the letter of all regulations and, maybe, sponsoring a local Little League team.

Not bad, not too hard, but not really doing much to earn your stripes as a socially responsible corporation.

Every year, organizations like Heifer International urge people to give their loved ones cows, goats or chickens that will be used to create a sustainable living for people in third-world countries.

The video is the work of creative director Janet Giampietro, with motion graphics by Gestalters, llc. and audio production by Al Fritsch.

I also want to give another shout out to Grasshopper whose video, Entrepreneurs Can Change the World, inspired this one. They used a video to inspire interest in starting a company or nonprofit (yes, for me nonprofits are as entrepreneurial as for profits). Ventureneer uses its video to let small business owners and nonprofit executives know that they can’t do it by themselves and assistance is available if you know where to look.

Every small business and nonprofit leader needs outside assistance so share the video with your network as reminder to them to continual build their support system.

Not into naming things, I’d still like to hear from you. Tell me what you think about the video and who's in your support system.