Vistas: Geri Stengel’s Blog: Case Studies

How To Turn A Problem Into A Business

Women know what women need. Think Sara Blakely, founder of Spanx, creating a comfortable undergarment to eliminate her unsightly panty lines.

How To Raise Angel Financing When You’re Pregnant Or A New Mother

Being pregnant or a new mother may be a tough time to raise money for your entrepreneurial venture, but Diana Lovett, Co-Founder Cissé Trading Company proves that with the right attitude and by targeting the right angels, it can be done.

Cissé (pronounced “see-say”) is a new line of gourmet baking and hot cocoa mixes. It buys organic cocoa from small-production cocoa growers in the Dominican Republic at a fair price. You can find its products at more than 400 retail locations, including many Whole Foods, Fairway, Kings, and other supermarkets. Cissé’s hot cocoa was chosen by Epicurious for its gift guide and won “Best New Product” at the Specialty Coffee Association show. I’ve tasted their cake and it’s scrumptious.

8 Strategies for Funding Disruptive New Enterprises

The wholesale industry has been slow to adopt technology, making it ripe for an entrepreneur with an understanding of the market and an idea for bringing it online. Enter Mona Bijoor. She has experience as a corporate strategist and buyer at fashion companies, such as Ann Taylor, Chanel, Destination Maternity, A Pea in the Pod (previously known as Mimi Maternity), and Elie Tahari. She has an MBA from Wharton, and parents who were entrepreneurs -- as they say entrepreneurship is in her genes.

How Women Entrepreneurs Innovate And Disrupt

Do men and women innovate differently? I asked an expert, Larry Keeley, author of Ten Types of Innovation: The Discipline of Building Breakthroughs and co-founder of Doblin, an innovation consulting firm. He analyzed three decades of innovations, who made them, and how they did it.

How Technology Offers New, Productive Business Models

Technology is changing the way women entrepreneurs run their businesses

Women use technology to solve problems, said Robin Raskin. She should know; her company, Living in Digital Times produces events and conferences highlighting how technology can solve the world’s problems.

6 Strategies for Attracting Venture Capital

Paula Long, CEO of DataGravity, decided she didn’t want to be a small fish in a big pond. So, entrepreneur that she is, she carved out her own pond: small to medium-sized businesses with self-serve, big data solutions rather than large companies with highly customized solutions that attract the competition.

How to Attract Angel Funding No Matter Where You Are Located

It’s not easy to find angel investors outside the big market areas but it can be done. Marti Beller of PlanG, proves that not only can it be done, it can be done without the  support that many women entrepreneurs who receive funding rely on.

Asking “Why?” Can Build Bigger Business, Better Marketing

Do you want to know why some companies are more innovative, more profitable, command greater loyalty from customers and employees alike? It’s because they start by asking “why,” according to Simon Sinek, an ethnographer, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and speaker (his TED speech is among my favorites).

How Social Impact Organizations Can Start Using Social Media

by Carlos Miranda

The numbers around how many people use social media are staggering – 91% of global adults online use social media regularly. In the UK there are 41 million Facebook users and 10 million people on Twitter. As you're reading this article online, it means you'll probably check at least one social media site today. There is no denying the power of it, and it's changed the way we communicate.

How Your Reputation Builds Business

How can people do business with you if they don’t know you are in business? Or don’t know how qualified you are? Or don’t know what you stand for?



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