Vistas: Geri Stengel’s Blog: Car of the Year

Eco-friendly Cars Break New Barrier: Tesla Model S Awarded Car of the Year

by Ralph Allora

Recently Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it serves as a broader branding lesson for makers of sustainable, eco-friendly products. 



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