Geri Stengel

 
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Social Media

3 Ways to Increase Sales to Women-owned Businesses

In spite of their reputation as communicators and collaborators, women lag behind other small business owners when it comes to using social media and other online marketing tactics, according to Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing a survey conducted by Ventureneer (my company) and Message Medium.

How to Use Online Press Releases to Drive Website Traffic and Revenues

Andre Liu and his partners at MimoMonitors brought an online PR expert on board before they built their website. Online press releases and the reviews by bloggers and columnists that they generate are very important to them. In fact, they are virtually the only form of marketing the company does, other than appearances at a few trade shows.

How to Use LinkedIn for Nonprofit Fundraising

LinkedIn isn’t some stodgy place where people post their resumes. It’s a no- to low-cost database that is a rich source of information about potential major donors, board members, employees, and strategic allies.

What Everybody Needs to Know About Online Marketing

What you don’t know can hurt you, especially if what you don’t know leaves your business back in the 20th century while your customers are well on their way into the 21st.

In that case, you are losing opportunities to grow, to reduce costs, and to build customer loyalty.

New Paradigm for Customer Service: Information, Sharing, and Being Yourself

Talking to Gen Xers and Gen Ys lately, I realize how dramatically e-commerce is changing retail business and customer service.

Opening up a store used to require renting space, furnishing the store, and working arduous hours. The last is still true but not the first two. Businesses are thriving without a physical location. In fact, many are able to exist because they skip the fixed costs and upfront investment of a brick-and-mortar store.

Top 4 Web Pages Show Demand for Curation, Focused Resources

I try to practice what I preach so I keep an eye on my website metrics. And I’ve noticed some trends, the most notable being that people want easily accessed information about social media, aggregated in a useful collection. My most popular website pages were curated resources to help people learn about social media.

Consumers Worldwide Expect, Reward Responsible Businesses

I knew it! But it’s nice to know that 10,000 consumers in 10 countries confirm my belief: Companies have a responsibility to promote social good and consumers will support those who do.

How LinkedIn Can Improve Nonprofit Governance

While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by Idealist.org.

Book Shows Businesses How Social Responsibility Can Improve Profits

Despite what Gordon Gekko of Wall Street fame said, greed isn’t good. Not for the planet, not for communities, and not for the corporate bottom line.



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