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Social Media Tactic: Ready, Fire, Aim

competition    social media    strategy    How To    Marketing    Social Media

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.

Women, Take a Lesson from Girls Scouts: Start Your Social Media Engines

How do you create more businesses owned by women, especially businesses with revenues in excess of $1 million dollars?

How Nonprofits Can Improve Their Social Media and Do More Social Good

Measurement is my thing. I started my career as a TV researcher, moved on to media research then marketing research. However, I know most people don’t love numbers as I do. Getting people to understand the benefits of measurement and to actually delve into numbers is no easy task ... until now. Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter and Katie Delahaye Paine takes the snooze out of analyzing numbers.

How to Make LinkedIn Board Connect Work for Your Nonprofit

With nearly two million nonprofit board seats open, good board members are hard to find. Most nonprofits know that looking for board members can be time-consuming and frustrating. I’ve been there, on the hunt for people who have the expertise and passion to make a positive contribution to the nonprofit I care about.

What Crowdfunding Can Do for Nonprofits and Donors

A lot of good is being done around the world and lots of people want to support those good works. But it’s hard to expose grassroots organizations to potential donors around the world and it’s hard for donors to learn about projects that excite their interest.

E-commerce Refines and Re-emphasizes Need for Customer Service

Of course you want your business to be all it can be, but are you really doing the footwork? Many women-owned businesses aren’t, as I discussed recently.

Social Media Can Attract Big Fish As Well as Small Fry

Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as United to End Genocide.

Twitter, Pinterest and Blogs Make Curator’s Business Boom

LuxeFinds is a luxury lifestyle blog search engine for women.”

How LinkedIn Can Home in on the Perfect Hire

Someone asked me the other day why my email signature includes my LinkedIn profile. “You’re not looking for a job, are you?” she asked me. Her question illustrates why LinkedIn is under-appreciated: People spruce up their profiles when they are looking for jobs and do cursory searches when they have a job opening.

Nonprofits Should Give LinkedIn a Second Look; They’re Missing Out If They Don’t

LinkedIn is viewed by many as a wall flower but it could be the belle of the ball.



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