Geri Stengel

 
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Social Media

Something to Tweet About: how to make social media work for your charity

By: Carlos Miranda, Founder, Social Misfits Media 

Social media is the number one reason we use the internet. More than a quarter of the time you and I spend online is spent on a social media site – this is more than we spend emailing, online shopping, or on anything else. And it's worth noting that social media is not a fad. Individual platforms come and go (when was the last time you logged on to your MySpace page?) but the hyper-connectivity and functionality common to all popular platforms (Facebook, Twitter, YouTube, etc) are a fixture of modern life.

New services are expanding the network's value for growing companies

By Maria Semple

By now, you've been told over and over that your business needs to have a presence on social media. But whether you're a seasoned social media marketer or just a dabbler, you know the effort it takes to set up a social media channel and then monitor and maintain it.

How You Know When It's Time to Redo Your Website

by Ralph Allora

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence.

How Brands Keep You Coming Back

by Ralph Allora

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

How Social Impact Organizations Can Start Using Social Media

by Carlos Miranda

The numbers around how many people use social media are staggering – 91% of global adults online use social media regularly. In the UK there are 41 million Facebook users and 10 million people on Twitter. As you're reading this article online, it means you'll probably check at least one social media site today. There is no denying the power of it, and it's changed the way we communicate.

Knock-Knock Emails

connecting    emails    How To    Social Media

By Mardy Sitzer

Ever get an email that sounds like it is from someone familiar but you just can’t place the name? Me too – I get these often enough that I thought to myself a blog post might be in order.

Having a Big One Matters: Here Are 4 Ways to Build Your Network

Size matters. At least it does when it comes to your network. The larger and more diverse it is, the more likely your business is to grow big, according to a Global Entrepreneurship Monitor report. It may come as a surprise that women, who tend to be better at collaborating and communicating, have smaller networks than men. Let’s change that.

Want Social Media Success? Think Strategically

by Mardy Sitzer

It’s a bird. It’s a plane. No – it’s Superman!

How Savvy Small Businesses Use Crowdfunding

Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble, a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S.

Social Media Tactic: Ready, Fire, Aim

competition    social media    strategy    How To    Marketing    Social Media

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.



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