Cause Marketing

What is SEO and what does it mean for your organization?

SEO or Search Engine Optimization is simply the process of getting your website found more easily on the internet, and with more traffic from search engines you have an opportunity to get more clients, members, supporters, partners, volunteers and donors.

Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.

Instagram, a photo-sharing and photo-filtering app, has taken the mobile space by storm. Recently hitting over 100 million users, and experiencing a 1179% growth rate in the first 6 months since it’s nearly billion dollar acquisition from social media giant Facebook, Instagram provides non-profits a perfect opportunity to connect with constituent and to collect unique content from their community’s perspective. *This webinar will focus primarily in case use of Instagram in education, but provides lessons that all non-profits can apply.*

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.

Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your org’s assets and existing channels to push your video stories to those who need to see them. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review great new (and some old) tools for online video distribution.

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.

During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 25 killer tools to get tons of online traffic and revenue for your nonprofit. They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free. See how to instantly transform your nonprofit into a powerhouse!
“Content is king!” That’s the key to success on the web today. To remain relevant, you must create dynamic, compelling content. This can not only drive far more online visitors your way, but entice them to do all kinds of things you want them to do: stay on your site, return to your site, donate and support you in other ways, and refer your organization to their friends and family – initiating exactly the sort of viral marketing that can exponentially expand your fundraising and other outreach efforts.

We’ll explore how to decide which content to create, how to create it (even without typing a single keystroke!), create eye-catching headlines, post your content to blogs, social media, and websites, tweet about it, Facebook, develop irresistible free offers, create landing pages for people to sign up for those offers, use search engines to drive boost traffic, launch campaigns to gain more leads and increase the quality of those leads, and much more! For each of the 25+ steps, we’ll discuss what to do, why to do it, and what tangible and intangible benefits you should expect. More importantly, for each step we’ll actually demo a cool tool enabling you to quickly, easily, and in most cases for free, implement that tool. Each tool may blow your mind. Altogether… well, you might want to wear a hat!

This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.

If you have a blog, do you wonder why you don’t have more readers? If you don’t have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we’ll discuss ways to drive more traffic and create greater engagement with your posts.

This webinar is hosted by CJW Consulting Services.

What tools are best for nonprofits that want to raise money and build awareness in partnership with businesses? In this informative and actionable webinar, Joe Waters suggests lays out the tech tools that make nonprofit and business collaborations easier and more successful.

Cause-marketing links your business to social good and community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brand can access.

Never again pay for computers, software of furniture? It's possible. Businesses have warehouses full of things they no longer need. They may work with donation aggregators who connect nonprofits with everything from mattresses to building supplies, from paper goods to polo shirts.

Then there are community members willing to donate time, professional services or food.

You've heard it a thousand times: Social media can transform the way nonprofits operate. The questions you really want answered are:

• Which social media will help my nonprofit accomplish its mission?
• How do we get started?
• What are nonprofits like us doing with social media?
• How do we make sure that what we do is worth the cost?