Geri Stengel

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Protecting Your Brand: Trademarks, Copyrights, and the Internet

Date/TimeWednesday, December 14, 2011 12n–1pm ET

In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.

Green Marketing: Leveraging Your Social Responsibility to Improve Profit


International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable.

DateDecember 5, 2011

Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! 

Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits.

Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices?

What Do You STAND For? Why Branding Matters to Small Businesses

Date/TimeWednesday, March 16, 2011, from 12n-1 pm ET

Your brand can be your greatest asset during good times and bad. A strong brand can elevate your business above the competitive fray. What makes a great brand?

It's familiar to people and it speaks of your integrity, character, quality, effectiveness, and reliability.

No matter if you’re a large corporation or a solo-preneur, your brand -- who people think you are -- matters.

Want to Have a Brand That Sticks? Give It A Good Story!

Date/TimeTuesday, March 8, 2011, 12n-1pm

Say, what's your story? Do your customers know who you are, why you do what you do, and what makes you different, better or more interesting than your competitors?

They should! Your story is the foundation on which you build your brand. A strong brand elevates your business above the competitive fray and into the minds and hearts of consumers.

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