Social Entrepreneurship

How To Construct A Socially Responsible Marketing Plan

By Amanda Haynes 

In the coming years, many companies and small business owners will need to consider how they can create a socially responsible marketing plan, since there has been a major initiative over the past few years to encourage businesses to do just that. Since companies are gathering more power these days, they're also feeling more responsible for things that go on in society. This means that they will need to be prepared to create marketing campaigns that provide people with useful and truthful information. There are many people who have begun creating these kinds of ads in these different commercials, since they are proving to be effective and simply the right thing to do.

How Women Entrepreneurs Innovate And Disrupt

Do men and women innovate differently? I asked an expert, Larry Keeley, author of Ten Types of Innovation: The Discipline of Building Breakthroughs and co-founder of Doblin, an innovation consulting firm. He analyzed three decades of innovations, who made them, and how they did it.

How to Test The Viability of Your Startup Social Enterprise

Does your social enterprise start-up have what it takes to make a difference and become self-sufficient?

How Social Impact Organizations Can Start Using Social Media

by Carlos Miranda

The numbers around how many people use social media are staggering – 91% of global adults online use social media regularly. In the UK there are 41 million Facebook users and 10 million people on Twitter. As you're reading this article online, it means you'll probably check at least one social media site today. There is no denying the power of it, and it's changed the way we communicate.

Business Plan Competitions Have 4 Ingredients for Successful Social Enterprise

What do investors know that donors don’t? They know that the right team is critical to growing a thriving organization.

Technology-based Business Offers New Solutions to Healthcare Problems

No Jewish mother could want more for her daughter than to be fixed up with a doctor. Even better, the meetup led to marriage of sorts. Cheryl Swirnow, a Human Resource and insurance specialist, and Jay Parkinson, MD, MPH, became business partners.

Cross-sector Collaboration Is Key to Community Development

Recently, investors and entrepreneurs gathered in San Francisco for the 4th Annual Social Capital Markets (SoCAP) Conference, an event dedicated to increasing the flow of capital to social good. It’s part of a new form of capitalism that seeks to harness the power of the private market system to support social/environmental impact.

Is It Time for Your Nonprofit to Consider Scaling?

Many corporations are obsessed with scale. It brings efficiencies and effectiveness that small- to mid-sized businesses can’t provide. Only a few social ventures -- such as Habitat for Humanity, Teach for America, and Mothers Against Drunk Drivers -- have scaled. But scaling is becoming a mantra for some of those concerned about solving the world’s problems in a resource-constrained environment.

How Doing Good Grows Your Business

Social and environmental problems are growing at a faster rate than philanthropic dollars can keep pace. What’s the world to do? I’ve recently written about a couple of ways people and organizations can do more good -- impact investing, crowd funding and scaling effective and efficient nonprofits.



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