Geri Stengel

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Online Marketing

Best Practices in Email Marketing for Small Businesses and Nonprofits

Maria Semple , Principal, The Prospect Finder

Maria Semple, Principal of The Prospect Finder LLC, is an experienced researcher, trainer, and frequent speaker on prospect research, email marketing, and simple social media strategies. She consults with nonprofit organizations, financial services firms, and small businesses interested in finding the best prospects for long-term business relationships. Semple authored two downloadable and interactive e-books, filled with dozens of prospecting resources. Check them out at The Prospect Finder.

Maria’s firm is also a Constant Contact Solutions Provider, assisting small business owners and nonprofits with their email marketing needs and social media strategies. Maria is a Constant Contact Local Authorized Expert, who conducts seminars on leveraging the power of email marketing and social media. Finally, as a “LinkedIn Evangelist,” Maria helps nonprofits and small businesses understand how to LinkedIn to increase visibility.

DateJune 6, 2012

In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.

We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.

5 Ways to Ratchet Up Your Fundraising Using LinkedIn -May 7, United Way

Date/TimeMonday, May 7, 2012 1:30-3pm ET

If you're located near Tarrytown, NY, please join us for this in-person event.

We’ll presenting in person at United Way of Westchester and Putnam Not-For-Profit Leadership Summit X

For nonprofits, LinkedIn can be a development and outreach goldmine.

LinkedIn a Powerful Tool for Nonprofits

Date/TimeWednesday, April 18, 2012, 11:30am-1:30pm ET  

If you're located near Lawrence, NJ, please join us for this in-person event.

For nonprofits, LinkedIn can be a development and outreach goldmine.

Trio of Classes Show Nonprofits How to Raise Money and Save While Learning

Date/Time Wednesday, Sept. 21, 2011 2-3:30 pm ET; Wednesday, October 5, 2011 12n-1:30 pm ET; Tuesday, October 18, 2011 2-3:30 pm ET

We heard you.

You’re eager to use LinkedIn to find high-wealth donors, board members, volunteers, and partners who will be passionate about your mission. You know that LinkedIn is a tool every nonprofit can afford -- it’s free! -- but you’re not sure how to put zing in your profile and how to find the gold in that massive database. Having a great profile is a basic tool for connecting with major donors. If you, your team, and your nonprofit don’t shine brightly, you’ll get passed over.

How to Use LinkedIn for Nonprofit Staff Recruitment

Date/TimeThursday, October 13, 2011, 2-3pm ET

Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best.

Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn

How to Grow Your Business With Email Marketing

Date/TimeTuesday, October 11, 2011, 12n-1pm

This webinar was so popular in July that we’ve brought the instructor back for those who missed it the first time.

Email is the ideal complementary tool to social media. With it, you can grow your message virally! It’s a great way to reach customers and donors and interest them in what you have to offer. And you already know how to use it.

In this webinar, you’ll learn to ratchet up the impact of your email marketing to increase its response rate. Let your email be all that it can be!

LinkedIn for the Nonprofit Professional: Renovate Your Profile

Date/TimeWednesday, Sept. 21, 2011 2-3:30 pm ET

If you are a working in or running a nonprofit, LinkedIn is the best way to showcase your personal, professional profile. And if your profile rocks, it will boost the brand of the nonprofit you love.

Building Relationships: The Secret to Effective Online Fundraising

Date/TimeWednesday, October 12, 12n-1pm ET

If raising funds online is about technology, then raising funds through direct mail is about paper.

But that’s just silly. Any form of fundraising is about the relationship between the nonprofit and the donor or prospect. Strengthen that relationship and you increase the frequency and amount of donations as well as the number of donors.

Multiple Businesses? Make Your LinkedIn Profile Work for Them All

Date/TimeWednesday, October 12, 2011 2-3:30pm ET
Have two businesses? More? Want to know how to best show them all on LinkedIn?

If you are a “multi-preneur” involved in two or more businesses or a business person who also runs a nonprofit (or any combination of these), you can set up your own high-visibility personal profile on LinkedIn that showcases all your activities. It isn’t difficult, if you know the tricks.

No Bullshit Social Media: Where Social Media Meets the Bottom Line

Date/TimeTuesday, August 23, 12pm – 1pm ET
Yes, we all know that social media are about conversation and engagement. But how does that conversation get translated into profit for small businesses?

Answering that question is the aim of  No Bullshit Social Media, The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers. In their new book, they go beyond the fluff about “engagement” and into the business of making money.

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