Marketing

5 Ways to Ratchet Up Your Fundraising Using LinkedIn -May 7, United Way

Date/TimeMonday, May 7, 2012 1:30-3pm ET
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If you're located near Tarrytown, NY, please join us for this in-person event.

We’ll presenting in person at United Way of Westchester and Putnam Not-For-Profit Leadership Summit X

For nonprofits, LinkedIn can be a development and outreach goldmine.


Constituent Relationship Management (CRM) Software for Nonprofits

Date/TimeTuesday, April 17, 2012 3-4pm ET
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Is your nonprofit struggling with many communication channels, people who play multiple roles, and lots of different places to keep track of all that information? Constituent Relationship Management, or CRM, is your system for holding it all together. Underpinned by a database and a set of integrated communication tools, your CRM can streamline your work; it can improve results of fundraising, advocacy and marketing efforts; and it can increase your impact.


LinkedIn a Powerful Tool for Nonprofits

Date/TimeWednesday, April 18, 2012, 11:30am-1:30pm ET  
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If you're located near Lawrence, NJ, please join us for this in-person event.

For nonprofits, LinkedIn can be a development and outreach goldmine.


Utilizing the Powers of Mobile Technologies

Date/TimeTuesday, April 3, 2012 3-4pm ET
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We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”.

This webinar is hosted by CJW Consulting Services.


Protecting Your Brand: Trademarks, Copyrights, and the Internet

Date/TimeWednesday, December 14, 2011 12n–1pm ET
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In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.


Green Marketing: Leveraging Your Social Responsibility to Improve Profit

Instructor

International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable.


DateDecember 5, 2011
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Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! 

Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits.

Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices?


Trio of Classes Show Nonprofits How to Raise Money and Save While Learning

Date/Time Wednesday, Sept. 21, 2011 2-3:30 pm ET; Wednesday, October 5, 2011 12n-1:30 pm ET; Tuesday, October 18, 2011 2-3:30 pm ET
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We heard you.

You’re eager to use LinkedIn to find high-wealth donors, board members, volunteers, and partners who will be passionate about your mission. You know that LinkedIn is a tool every nonprofit can afford -- it’s free! -- but you’re not sure how to put zing in your profile and how to find the gold in that massive database. Having a great profile is a basic tool for connecting with major donors. If you, your team, and your nonprofit don’t shine brightly, you’ll get passed over.


How to Use LinkedIn for Nonprofit Staff Recruitment

Date/TimeThursday, October 13, 2011, 2-3pm ET
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Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best.

Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn
 


How to Grow Your Business With Email Marketing

Date/TimeTuesday, October 11, 2011, 12n-1pm
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This webinar was so popular in July that we’ve brought the instructor back for those who missed it the first time.

Email is the ideal complementary tool to social media. With it, you can grow your message virally! It’s a great way to reach customers and donors and interest them in what you have to offer. And you already know how to use it.

In this webinar, you’ll learn to ratchet up the impact of your email marketing to increase its response rate. Let your email be all that it can be!


What Every Nonprofit Leader and Social Entrepreneur Needs to Know to Engage Listeners

Date/TimeTuesday, Oct 11, 2011, 2pm-3pm ET
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Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf.

In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. Our instructor’s 5-step process makes sure you can.

The class adds to the skills taught in Giving Voice to Your Cause. If you liked Giving Voice, you'll like this webinar as well. However, there is no pre-requisite for joining this webinar.

Spark a connection with your listener by being:

  • personal and personable,
  • authentic about yourself and your cause
  • ready and able to deal with doubts

Whether you’re speaking to one person or to one thousand, your unique voice has a sweet spot. When you tap into it, people will listen to you and want to help your cause. Your passion will become their passion.

And that’s what you what when your goal is: to influence other to donate, volunteer, or invest in your nonprofit or social enterprise.




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