Marketing

If you're located near Tarrytown, NY, please join us for this in-person event.

We’ll presenting in person at United Way of Westchester and Putnam Not-For-Profit Leadership Summit X

For nonprofits, LinkedIn can be a development and outreach goldmine.

Is your nonprofit struggling with many communication channels, people who play multiple roles, and lots of different places to keep track of all that information? Constituent Relationship Management, or CRM, is your system for holding it all together. Underpinned by a database and a set of integrated communication tools, your CRM can streamline your work; it can improve results of fundraising, advocacy and marketing efforts; and it can increase your impact.

If you're located near Lawrence, NJ, please join us for this in-person event.

For nonprofits, LinkedIn can be a development and outreach goldmine.

We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”.

This webinar is hosted by CJW Consulting Services.

In today’s world, a brand is critically important. Without brand recognition, the product or service you offer can be easily lost in the mix … or compromised by copycats.

Your business name, logo, and domain name are elements of your brand. Protect them as you would other assets.

Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! 

Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits.

Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices?

We heard you.

You’re eager to use LinkedIn to find high-wealth donors, board members, volunteers, and partners who will be passionate about your mission. You know that LinkedIn is a tool every nonprofit can afford -- it’s free! -- but you’re not sure how to put zing in your profile and how to find the gold in that massive database. Having a great profile is a basic tool for connecting with major donors. If you, your team, and your nonprofit don’t shine brightly, you’ll get passed over.

Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.

Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best.

Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn
 

This webinar was so popular in July that we’ve brought the instructor back for those who missed it the first time.

Email is the ideal complementary tool to social media. With it, you can grow your message virally! It’s a great way to reach customers and donors and interest them in what you have to offer. And you already know how to use it.

In this webinar, you’ll learn to ratchet up the impact of your email marketing to increase its response rate. Let your email be all that it can be!

Humor, storytelling, authenticity, and passion give you the power to engage listeners. And engaged listeners are more likely to take action on your behalf.

In this webinar, you'll learn to develop your personal story, tell it with passion, and use your voice to draw people in. You'll also learn how to think on your feet so you can respond to tough questions with solid, confident answers. Our instructor’s 5-step process makes sure you can.

The class adds to the skills taught in Giving Voice to Your Cause. If you liked Giving Voice, you'll like this webinar as well. However, there is no pre-requisite for joining this webinar.

Spark a connection with your listener by being:

• personal and personable,
• authentic about yourself and your cause
• ready and able to deal with doubts

Whether you’re speaking to one person or to one thousand, your unique voice has a sweet spot. When you tap into it, people will listen to you and want to help your cause. Your passion will become their passion.

And that’s what you what when your goal is: to influence other to donate, volunteer, or invest in your nonprofit or social enterprise.