How To

An informal, often short, practical advice or instruction about how to accomplish some specific task.

4 Steps To Scratching Your Entrepreneurial Itch

Female entrepreneurs get it: Women have become the power users of technologies such as the internet, mobile, and social networking.

“Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies.  Especially when it comes to social and shopping, women rule the Internet,” wrote Aileen Lee in TechCrunch. Lee is a partner at Kleiner Perkins Caufield & Byers, a venture capital firm.

Want To Sell Your Business? 5 Questions You Must Ask To Ensure A Perfect Match

I’ve written about VerticalResponse before. It provides online self-service tools for small businesses, including email, event, survey, and social media marketing. It is known for its outstanding customer service.

About five years ago, Janine Popick, CEO and Founder of VerticalResponse, started thinking about selling her company. She had big plans for the company and needed money to fund implementation. Selling the company was one way to get the cash infusion she needed. Three years ago, she engaged an investment banker who matched VerticalResponse with potential suitors. VerticalResponse received three offers. Two they turned down. The other turned them down.

How You Can Empower Change On International Women's Day

As much as things have changed for women, much still needs to be changed. You can be part of the change by creating an initiative that empowers women, funding one or spreading the word about it.

4 Ways A Small Company Differentiated Itself From The Big Boys

While working at a nonprofit that provided HR, finance, and technology support to community-based programs, the light bulb went off for Susan Kreeger — other small nonprofits and for-profit businesses need similar services. Kreeger’s specialty was HR. She started her company, RealHR Solutions, in 2005. Jill Krumholz became a partner in 2010. Her expertise is talent acquisition and employee development.

10 Ways Women Can Dare To Grow Their Businesses Big

“While the number of women-owned firms is increasing faster than the national average, we see time and time again that women remain less likely to grow their firms to scale. Just 2% of women-owned firms have passed the million-dollar revenue threshold, compared to 6% of men-owned firms – and this gender gap is seen in every industry,” said Julie Weeks, President of Womenable, a consultancy focused on enabling women’s entrepreneurship.

Investment vs. Expense: How Do You Categorize Your Communications Costs?

By Janet Falk

At a certain small bank dealing exclusively with consumers, opening a new account in the system requires an input: How did you hear about us?

This is a company that calculates its Public Relations, Marketing and Communications dollars as an investment, and not an expense, unlike others.

By tracking the HOW question over time, and in six locations, the bank fine tunes its activity in SEO, media outreach, outdoor advertising and other platforms.

New Year's Resolutions To Make Your Finances Fit for 2014

By Paul Konigstein

A new calendar year, which for many organizations is the start of their fiscal year, is an excellent time to review a number of accounting and financial practices to ensure your organization is ready to handle whatever may come its way over the next 12 months.

Convincing the Nonprofit Board: A For-Profit Adventure

By Jessica Melton

According to a Nonprofit Finance Fund survey, 41 percent of nonprofit organizations ran a deficit in 2012. Many NPOs are turning toward a hybrid business model--adding for-profit ventures--to provide consistent revenue streams. In fact, over 50 percent of NPOs currently operate under a hybrid business model.

Janna Finch, Nonprofit Analyst from Software Advice (a website that compares nonprofit software) wanted to learn more about how to make this transition. Finch offers the following advice; in particular, how to persuade your board of directors to support your for-profit endeavor, including:

5 Tips For Attracting Angel Funders To Your Business

Erica Bell and Katie Finnegan had both worked together at J. Crew. Years later, they ended up at A.T. Kearney, a management consulting firm. They commiserated about how they longed for the good ole days when they got an employee discount on clothing. They tried daily deal sites, but were overwhelmed with offers and few, if any, were relevant to them. The light bulb went off when they realized that other women wanted easy access to deals, too. Bell and Finnegan started Hukkster to fill that need.

How to Use Google+ to Promote Your Nonprofit Organization

By Brittany Klontz

Though it may have taken a little while to find its sea legs, Google+ is now the second largest social networking site in the world. While Facebook and Twitter tend to draw more personal users, Google+ draws a crowd that likes to mix business and pleasure, engaging both with their friends and with their favorite brands. That means one thing for nonprofits looking to promote themselves and grow their organization: Google+ is a must-do.

But where to start on this powerful platform, which differs in so many ways from its predecessors? First, I recommend starting with this excellent G+ resource, which will take you through all of the essentials so you can hit the ground running. Here, too, are our 5 top suggestions for mastering the platform.



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