How To

An informal, often short, practical advice or instruction about how to accomplish some specific task.

Expand Your Growth By Expanding Your Network

Don’t just meet people and make friends. Network wisely to make your business do well.

Read all of Expand Your Growth By Expanding Your Network on Forbes.com. 

 

How You Can Empower Change On International Women's Day

As much as things have changed for women, much still needs to be changed. You can be part of the change by creating an initiative that empowers women, funding one or spreading the word about it.

Investment vs. Expense: How Do You Categorize Your Communications Costs?

By Janet Falk

At a certain small bank dealing exclusively with consumers, opening a new account in the system requires an input: How did you hear about us?

This is a company that calculates its Public Relations, Marketing and Communications dollars as an investment, and not an expense, unlike others.

By tracking the HOW question over time, and in six locations, the bank fine tunes its activity in SEO, media outreach, outdoor advertising and other platforms.

4 Steps To Scratching Your Entrepreneurial Itch

Female entrepreneurs get it: Women have become the power users of technologies such as the internet, mobile, and social networking.

“Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies.  Especially when it comes to social and shopping, women rule the Internet,” wrote Aileen Lee in TechCrunch. Lee is a partner at Kleiner Perkins Caufield & Byers, a venture capital firm.

New Year's Resolutions To Make Your Finances Fit for 2014

By Paul Konigstein

A new calendar year, which for many organizations is the start of their fiscal year, is an excellent time to review a number of accounting and financial practices to ensure your organization is ready to handle whatever may come its way over the next 12 months.

Convincing the Nonprofit Board: A For-Profit Adventure

By Jessica Melton

According to a Nonprofit Finance Fund survey, 41 percent of nonprofit organizations ran a deficit in 2012. Many NPOs are turning toward a hybrid business model--adding for-profit ventures--to provide consistent revenue streams. In fact, over 50 percent of NPOs currently operate under a hybrid business model.

Janna Finch, Nonprofit Analyst from Software Advice (a website that compares nonprofit software) wanted to learn more about how to make this transition. Finch offers the following advice; in particular, how to persuade your board of directors to support your for-profit endeavor, including:

5 Tips For Attracting Angel Funders To Your Business

Erica Bell and Katie Finnegan had both worked together at J. Crew. Years later, they ended up at A.T. Kearney, a management consulting firm. They commiserated about how they longed for the good ole days when they got an employee discount on clothing. They tried daily deal sites, but were overwhelmed with offers and few, if any, were relevant to them. The light bulb went off when they realized that other women wanted easy access to deals, too. Bell and Finnegan started Hukkster to fill that need.

How to Use Google+ to Promote Your Nonprofit Organization

By Brittany Klontz

Though it may have taken a little while to find its sea legs, Google+ is now the second largest social networking site in the world. While Facebook and Twitter tend to draw more personal users, Google+ draws a crowd that likes to mix business and pleasure, engaging both with their friends and with their favorite brands. That means one thing for nonprofits looking to promote themselves and grow their organization: Google+ is a must-do.

But where to start on this powerful platform, which differs in so many ways from its predecessors? First, I recommend starting with this excellent G+ resource, which will take you through all of the essentials so you can hit the ground running. Here, too, are our 5 top suggestions for mastering the platform.

A Killer Financing Tool Most Entrepreneurs Overlook

If you want your company to grow faster, chances are you’ll need outside funding. Women entrepreneurs are less likely to seek outside funding and, as a result, their businesses don’t grow as big as others, according to Women-Owned Businesses in the 21st Century, a report by the US Department of Commerce.

Something to Tweet About: how to make social media work for your charity

By: Carlos Miranda, Founder, Social Misfits Media 

Social media is the number one reason we use the internet. More than a quarter of the time you and I spend online is spent on a social media site – this is more than we spend emailing, online shopping, or on anything else. And it's worth noting that social media is not a fad. Individual platforms come and go (when was the last time you logged on to your MySpace page?) but the hyper-connectivity and functionality common to all popular platforms (Facebook, Twitter, YouTube, etc) are a fixture of modern life.



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