Geri Stengel

 
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Marketing

Taking Well-Planned Risks Is Part of Entrepreneurship

What do immigrants and entrepreneurs have in common?

Read all of Taking Well-Planned Risks Is Part of Entrepreneurship on Forbes.com.

 

 

 

 

 

 

 

If At First You Don't Succeed With Bringing Your Product To Market, Try, Try Again

Don’t give up just because the obvious path to success seems closed. Keep trying. There’s more than one route to business success.

 

Read all of If At First You Don't Succeed With Bringing Your Product To Market, Try, Try Again on Forbes.com.

 
 
 
 
 
 
 
 
 
 

How Reg CF Closes the Financing Gap for Women Entrepreneurs

What you don’t know can hurt you. Check out all your options when looking for funding.

 

Read all of How Reg CF Closes the Financing Gap for Women Entrepreneurs on Forbes.com.

 

 

 

 

 

 

 

Women Entrepreneurs Have A New BFF And She Is Always There For You

Exceptionally smart assistance is now ready to help women entrepreneurs, no matter the size of your company, the stage or where they are.

 

Read all of Women Entrepreneurs Have A New BFF And She Is Always There For You on Forbes.com.

 

 

 

 

 

 

Reinventing The Travel Experience To Meet The Needs Of Women

Women -- especially the hardest working -- need to relax. And, like other needs, it is a market niche.

 

Read all of Reinventing The Travel Experience To Meet The Needs Of Women on Forbes.com.

 

 

 

 

 

 

 

How You Can Market Your Innovation to 94 Million TV Viewers

If you want to make life easier with an innovation, you may have a TV show coming your way, especially if you target underserved markets.

 

Read all of How You Can Market Your Innovation to 94 Million TV Viewers on Forbes.com.

 

 

 

 

 

 

 

 

 

 

Brands Hear Women Entrepreneurs Roar

Target women entrepreneurs and profit
Look out marketers, there is a revolution coming! Women with money, power and influence are tired of having their needs ignored. Consumer-product companies don’t seem to get it and business-to-business vendors are even more clueless.

Faith Popcorn, futurist, author of EVEolution: The Eight Truths of Marketing to Women, and founder and CEO of marketing consulting firm, Faith Popcorn’s BrainReserve,  thinks there’s a huge pot of gold waiting for companies that meet the needs of women entrepreneurs. No surprise, I couldn’t agree more. A vast majority – 79% — of women will try a brand that supports women-owned businesses, according Women’s Business Enterprise National Council (WBENC), the leading certifier of women-owned businesses that sell to corporations and large government organizations.

Read all of Brands Hear Women Entrepreneurs Roar on Forbes.com

Branding: Purposeful or Coincidence

By Ralp Allora

When it comes to consumer perception of brands, it’s the little things that count. Things as small, in fact, as the hold music.

Fundraising Events in the New “Normal” Economy: Communication is King

By Karen Perry-Weinstat

In the “new normal” economy, fundraisers have to work smarter to earn their share of a more modest pie.  Even with the Dow soaring to new heights, donors remain sober in their giving.  Nonprofits must abandon “the usual” to realize even usual results.

Check the Calendar to Plan Marketing and PR Activity

by Janet Falk

Marketing and Public Relations professionals often look at the calendar to latch onto a timely news hook that will juice up a campaign or a story idea. This tactic may increase the likelihood of reader, reporter and editor interest. Here are a few ways to get started:



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