Syllabus-LinkedIn in 4 Easy Steps for Entrepreneurs, Nonprofit Leaders

Week 1: May 20, 2010: This is who I am.

How to start your LinkedIn profile:

  • About you: Summary and Specialties
  • Experience

  • Education

  • My websites

  • Twitter connection

  • Photo

  • Misc. information about me

Homework: Rewrite your LinkedIn profile and send to instructor for constructive criticism.

Week 2: May 27, 2010: Asking others to help me; helping others.

  • Asking for recommendations

  • Giving recommendations

  • Adding connections

  • Mining connections

  • Asking for 3rd level connections

Homework: Give 1 recommendation, get 1 recommendation, ask for a connection.

Week 3: June 3, 2010: Joining groups and forming a group.

  • Why belong to a group?

  • Finding groups to join.

  • Starting a group.

  • Managing and maintaining a group.

Homework: Join 3 groups and start one; post an article and start a discussion.

Week 4: June 10, 2010: Enhancing your profile by  adding presentations and papers.

  • SlideShare

  • Box.net

  • What I am reading

  • Events to know about

  • Pulling it all together: the proper care and feeding of LinkedIn