Content Marketing For Corporations That Want to Reach Small Businesses and Nonprofits

Providing useful information for small businesses -- including nonprofits -- is the best way for large corporations to generate both business-to-business leads and customer loyalty. Rather than trying to be heard above the din of advertising messages, offer something of value to business owners. This will build long-term relationships, help them grow, and garner goodwill from the public.

Ventureneer specializes in offering just such services to small businesses. We have been recognized for our use of social media as well as our outreach to small businesses and nonprofits.  Our work has received positive media attention and the attention of small business owners.

We work with corporations to develop value for small businesses and to get the word out about that added value by:

• understanding small businesses needs through market research
• developing insights about and resources for small businesses
• blogging, and guest blogging (The good work large corporations are doing for small businesses is a topic that Ventureneer’s founder, Geri Stengel, writes about regularly.)
• using social media outreach (Geri is one of the Top 50 Women Entrepreneur Experts to Follow on Twitter.)
• creating content marketing products such as articles, in-person events, case studies, e-newsletters, webinars, microsites, white papers, etc. that focus on all stages of the buying process from brand awareness to brand evangelist
• developing inbound marketing tactics that get you found in the search engines, Facebook, Twitter, LinkedIn and other social media
• building prospect lists
• advertising on social networks
• creating newsworthy products, in-person events, and training that generate press coverage

Projects:

• Partnered with LinkedIn to increase the number and effectiveness of nonprofits using LinkedIn. Positioned LinkedIn as a fundraising, board development and talent acquisition tool. Developed trainings, articles and a resource page which educated thousands and generated a million impressions.
• Partnered with the Social Impact Exchange (SIEx) to enhance their reputation as the authority in funding and developing practices for scaling social solutions by creating blog and tweet central for their conference in 2010 and 2011. In addition produced an ebook for nonprofits and coached nonprofit finalists in 2010-2012 SIEx business plan competitions.
• To increase the use and effectiveness of social media by nonprofits, conducted research to benchmark best practices. Created trainings, how-to ebooks, ranked the 25 Best Social Media for Social Good Bloggers, curated content for a one-stop resource for nonprofits using social media.
• Established credibility as thought leader on women entrepreneurs, social responsibility and social media. Blogs have appeared on Inc., Forbes, Huffington Post, Women 2.0, Social Media Today and Triple Pundit. In addition have been quoted in The Wall Street Journal, Fast Company, Entrepreneur, Mashable. eMarketer and The Chronicle of Philanthropy.