Target women entrepreneurs and profit
Look out marketers, there is a revolution coming! Women with money, power and influence are tired of having their needs ignored. Consumer-product companies don’t seem to get it and business-to-business vendors are even more clueless.
Faith Popcorn, futurist, author of EVEolution: The Eight Truths of Marketing to Women, and founder and CEO of marketing consulting firm, Faith Popcorn’s BrainReserve, thinks there’s a huge pot of gold waiting for companies that meet the needs of women entrepreneurs. No surprise, I couldn’t agree more. A vast majority – 79% — of women will try a brand that supports women-owned businesses, according Women’s Business Enterprise National Council (WBENC), the leading certifier of women-owned businesses that sell to corporations and large government organizations.