Geri Stengel

 
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The Rise Of Women Tech Entrepreneurs In The South

Atlanta is setting a new standard for women in tech, offering them opportunities not found elsewhere. Women in Georgia, as elsewhere are less likely to start tech companies than men … but Atlanta is changing that.

Allyson Eman, Executive Director of Venture Atlanta, the premier tech conference in the Southeast, says women are seizing the opportunity to start tech companies in Atlanta’s key industries—fintech, health IT and IT security—as well as in emerging industries, such as marketing automation.

Read all of The Rise Of Women Tech Entrepreneurs In The South on Forbes.com.

How Starting with “Why?” Leads Entrepreneurs to Success

Why are some companies more innovative, more profitable, and inspire greater loyalty from customers and employees alike? It’s because they start by asking “why,” according to Simon Sinek, an ethnographer, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and speaker (his TED speech is among my favorites).

“People don’t buy what you do, they buy why you do it,” says Sinek. Your story and your passion make you stand out in a crowd and help you connect with like-minded people, the kind of people who will support you even when times are tough.

When you follow your heart and are passionate about what you do, you lay the foundation for creativity. That keeps you motivated. When obstacles get in your way, you have the strength to go on. Over the past few months, I’ve had the pleasure of interviewing four start-up entrepreneurs whose passion and purpose inspire me, their customers, employees, suppliers, and investors.

Read all of How Starting with “Why?” Leads Entrepreneurs to Success on My Turnstone. 

Looking for Alternative Funding Sources? Go Online

If you’re a small business, you don’t need to be told that small businesses were hit harder than large ones during the financial crisis. Bank loans, especially those for less than $350,000, dried up. Small businesses—especially Main Street firms—couldn’t get the money they needed to maintain cash flowhire new employees orpurchase new inventory or equipment to grow their businesses.

But, as the saying goes, one man’s trash is another man’s treasure. “Emerging online players are filling the void left by many banks, and pushing innovation within the banking sector in the same ways in which other online upstarts such as Amazon.com changed retail and Square has changed the small business payments business,” wrote Karen Gordon Mills and Brayden McCarthy in The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game (PDF), a Harvard Business School working paper.

Whether online or offline, alternative lending caters to customers who need cash but might not qualify for traditional bank loans. It's even attracting some small businesses that would otherwise qualify for a cheaper traditional bank loan but don't want to deal with the traditional hassle. In these cases, some businesses determine that the flexibility that comes with alternative lending is worth the extra cost.

Read all of Looking for Alternative Funding Sources? Go Online on Quickbooks. 

Women-Owned Businesses: A Tale of Two Types Of Entrepreneurs

Just the facts, ma’am

It was the best of times, it was the worst of times. It was the age of opportunity, it was the age of necessity. It was the epoch of unicorns (start-up companies valued at a billion dollars or more), it was the epoch of struggling sole proprietors. That is the story revealed by 2012 U.S. Census Bureau’s Survey of Small Business Owners for women.

Read all of Women-Owned Businesses: A Tale of Two Types Of Entrepreneurs on Forbes.com.

 

Entrepreneurs Slow to Market Via Equity Crowdfunding Platforms

Equity crowdfunding platforms are providing a new and innovative way to raise money from angel investors that centralizes, streamlines, simplifies and shortens the fundraising process. Equity crowdfunding pools money from a group of investors via internet platforms, using social media and other types of marketing.

You might be surprised to learn that entrepreneurs, who are known for innovating in their products and services, are not innovating when it comes to the way they raise money. And angel investors, who put money into innovations, are not innovating in the way they invest. Few entrepreneurs are marketing their securities offerings to angels online via crowdfunding.

That’s unfortunate, since angel investors provide about half as much financing as venture capitalists: $24 billion compared to $48 billion, according to the Center for Venture Research and MoneyTree, respectively. Angels, defined here as accredited investors who earn $200,000 annually (or $300,000 as a couple), or have a net worth, excluding their homes, in excess of $1 million, are more likely than VCs to focus on seed and early-stage companies.

Read all of  Entrepreneurs Slow to Market Via Equity Crowdfunding Platforms on QuickBooks.com

How To Make The Connections That Make Things Happen

Research shows that entrepreneurs with larger and more diverse networks grow their businesses bigger. Yet, networking can be uncomfortable, especially if you’re an introvert.

Leave it to an introvert, Dorie Clark, to write a practical, actionable e-book, Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms, that anyone can follow. It maps out how to make meaningful connections that can lead to an investment, a major new customer or partnership, media coverage, a publishing contract, a speaking opportunity, and much more.

Read all of How To Make The Connections That Make Things Happen on Forbes.com.

Profit Is Nice. Margins Are Even Better

Most people who own a company would say that a big reason they’re in business is to make money. There’s more to being successful, however, than the absolute dollar amount you bring in.

Revenue and profit are important, but alone they do not provide the full picture of a company’s overall health. Revenue shows how much you’ve earned and profits show how much money your company has made in absolute terms. Margin ratios, however, offer a look at your profitability by telling you how much you're making relative to your revenue. It's not an absolute metric, and that's a good thing.

Read all of Profit Is Nice. Margins Are Even Better on QuickBooks.com.

An Agile Mindset: Not Just For the Leader

What sets highly successful leaders apart from the rest? Agile learning does, and entrepreneurs are better at it than corporate executives, according to The Korn Ferry Institute. They should know. The Institute researches leadership and has found that the ability to navigate through novel situations—and to learn from experience without becoming rigid—is a key leadership skill set.

Agile learners are better able to work through complex problems drive innovation and grow a bottom line. The three traits characterize of an agile learner:

  • Tolerance of ambiguity: Comfort with vague or contradictory information and the ability to make decisions when things are uncertain.
  • Intellectual curiosity: The extent to which a person is likely to tackle problems in a novel way, see patterns in complex information, and pursue deep understanding.
  • Emotional intelligence: The ability to influence, collaborate, and communicate effectively with others and use interpersonal awareness in a way that advances collective goals.

To read all of An Agile Mindset: Not Just For the Leader go to Forbes.com.

Agile Mindset Sets Entrepreneurs Apart From C-Suite Execs

The agile mindset of entrepreneurs and their ability to learn and pivot quickly gives them a leadership edge over corporate executives. According to The Korn Ferry Institute, there are three main attributes associated with agile learning: tolerance of ambiguity, intellectual curiosity and emotional intelligence, each of which is a key predictor of leadership success. They’ve found that agile learners are better able to work through complex problems, drive innovation and grow a company’s bottom line. These skills are critical whether a company is creating new products and services or responding to disruption. And while entrepreneurs have these qualities in spades, executives often struggle to develop them or leverage their power in a corporate climate.

“Think Pac-Man (the popular video game series of the ‘80s), in which the player controls Pac-Man through a maze,” said Amy Millman, president of Springboard Enterprise, an accelerator for women-led businesses seeking equity financing. “When entrepreneurs hit a wall, they act like a skilled Pac-Man player. They figure out another way. Dead ends don’t happen.”

Read all of Agile Mindset Sets Entrepreneurs Apart From C-Suite Execs on My Turnstone.

6 Common Misconceptions About Equity Crowdfunding

Only a tiny percentage of wealthy people—less than 3%—who qualify to become angel investors actually do so. When people decide to claim their accreditation wings, angels are the most likely investors to focus on early-stage companies.

In 2014, angels invested $24.1 billion in 73,400 U.S.-based ventures, according to the Center for Venture Research. There is now a new way to reach angels that centralizes, streamlines and brings transparency to the financing process for both entrepreneurs and investors: equity crowdfunding. This is done using platforms like AngelList, CircleUp, Crowdfunder and Portfolia. Yet, only $787.5 million was raised via equity-based crowdfunding in 2014, according to Massolution’s 2015CF Crowdfunding Industry Report. What gives?

Read all of 6 Common Misconceptions About Equity Crowdfunding on QuickBooks.com.



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