Someone asked me the other day why my email signature includes my LinkedIn profile. “You’re not looking for a job, are you?” she asked me. Her question illustrates why LinkedIn is under-appreciated: People spruce up their profiles when they are looking for jobs and do cursory searches when they have a job opening.

How Clear Values Can Strengthen Your Business

by Geri Stengel on Jul 12, 2012 - 12:20am

Profile: Person Small Business social entrepreneur Social Entrepreneurship values-driven business women entrepreneurs Women Entrepreneurship women-led business

Thinking big, being bold, marketing and financial savvy: All these are required to make the leap from small business to high-growth business. But what keeps all these pieces together?

Nonprofits Should Give LinkedIn a Second Look; They’re Missing Out If They Don’t

by Geri Stengel on Jul 10, 2012 - 12:20am

Commentary / Opinion LinkedIn Nonprofit Social Media social media social media for nonprofits

LinkedIn is viewed by many as a wall flower but it could be the belle of the ball.

See How Easily You Can Tap Into the Mobile Market

by Geri Stengel on Jul 3, 2012 - 12:20am

mobile apps nonprofit mobile apps Small Business small business mobile marketing Social Media Trends

Website nicely burnished? Facebook and LinkedIn accounts up to date? Well, don’t stop now. The next step is a mobile app to put your business or nonprofit in the palm of the consumer's hand.

How Your Reputation Builds Business

by Geri Stengel on Jun 28, 2012 - 12:20am

advocacy for small businesses building a public profile Case Studies Commentary / Opinion Small Business women entrepreneurs

How can people do business with you if they don’t know you are in business? Or don’t know how qualified you are? Or don’t know what you stand for?

7 Ways to Increase Success of Organizations That Are Scaling Social Impact

by Geri Stengel on Jun 26, 2012 - 12:20am

capacity building for nonprofits Commentary / Opinion new directions in philanthropy Nonprofit scaling nonprofits social impact exchange

In a world where social needs are increasing and resources decreasing, it’s critical to scale organizations that efficiently and effectively address social problems. For the last three years, the Social Impact Exchange has been convening leaders in the field to address this issue.

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Build a Better Business by Listening

by Geri Stengel on Jun 21, 2012 - 12:20am

building business relationships communication skills Profile: Company Small Business small business management Women Entrepreneurship

Building relationships is key to building a thriving business. The right relationships can help you:

enter new markets
expand product offerings
source suppliers and employees
spot challenges
grow the business

How One Social Entrepreneur Hopes to Avoid the Pitfalls on the Road to Doing Good

by Geri Stengel on Jun 19, 2012 - 12:20am

bottom of the pyramid Case Studies How To nonprofit salaries social enterprise social entrepreneurs Social Entrepreneurship

So you think you want to be a philanthropist or a social entrepreneur, to use your hard-earned talents to make the world a better place.

3 Ways to Increase Sales to Women-owned Businesses

by Geri Stengel on Jun 14, 2012 - 12:20am

B2B marketing Commentary / Opinion online marketing Small Business Social Media social media Women Entrepreneurship women-owned businesses

In spite of their reputation as communicators and collaborators, women lag behind other small business owners when it comes to using social media and other online marketing tactics, according to Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing a survey conducted by Ventureneer (my company) and Message Medium.

How to Use Online Press Releases to Drive Website Traffic and Revenues

by Geri Stengel on Jun 12, 2012 - 12:20am

Case Studies online marketing online press releases Small Business small business marketing Social Media using metrics

Andre Liu and his partners at MimoMonitors brought an online PR expert on board before they built their website. Online press releases and the reviews by bloggers and columnists that they generate are very important to them. In fact, they are virtually the only form of marketing the company does, other than appearances at a few trade shows.