Geri Stengel's blog

Asking “Why?” Can Build Bigger Business, Better Marketing

Do you want to know why some companies are more innovative, more profitable, command greater loyalty from customers and employees alike? It’s because they start by asking “why,” according to Simon Sinek, an ethnographer, author of Start With Why: How Great Leaders Inspire Everyone to Take Action and speaker (his TED speech is among my favorites).

How to Network to Grow Your Business

If women entrepreneurs want to grow their businesses, they need to network. That means stop behaving like shy little girls: Put yourself out there, especially when the economy is slow.

Why Women Entrepreneurs Aren’t Getting Loans and What They Can Do About It

There’s no doubt about it: women business owners face greater funding challenges than men. A lesser-known fact is that those challenges may be linked to the industries that female business owners are choosing, according to new findings by Biz2Credit, an online credit marketplace. 

6 Tips for Raising Venture Capital Fast

When it comes to raising money from venture capitalists, the gender of an entrepreneur matters, According to new research from Stanford’s Clayman Institute for Gender Research, VCs have confidence in a man with a business background leading a tech company, but not in a woman with a comparable profile. 

How to Build a $10 Million Business, from Women Who Did It

Elite women-owned business -- those earning $10 million in revenue annually -- are growing in numbers almost 50% faster than $10 million business in general and nearly 100% faster than all women-owned businesses, according to Growing Under the Radar: An Exploration of the achievement of Million-Dollar women-Owned Firms, research commissioned by American Express OPEN.

Can Changing How, Where and When We Work Create More Women Leaders

Recently, Yahoo CEO Marissa Mayer stirred controversy by ditching the company’s telecommuting policy and requiring employees to report to the office. While many have criticized her decision because it disproportionately affects working mothers, others believe it may save the struggling tech company from obsolescence. To them, Mayer’s decision is justified if it will help Yahoo’s bottom line. 

How Women Angels Can Help Women Entrepreneurs Take Flight

Women have a powerful tool for helping other women get into positions of power in corporations: their money.

So You Want to Be A Crowdfunding Investor: Here’s How to Start

You, too, can help fuel the American Dream by investing in entrepreneurs whose companies may become the next Spanx or SlideShare. Investment in start-up and growing businesses isn’t just for financial institutions any more. Many people, not just friends and family, want to help entrepreneurs solve problems, innovate, and create jobs.

How Small Businesses in Red Hook Recovered from Sandy

Red Hook, Brooklyn, is a mixture of light industry, open space, and residences. Its population is about 10,000. With no subway directly serving the area, getting there from Manhattan takes patience, although it is only minutes away by car. Plagued by high unemployment and poverty, the neighborhood adopted a plan in 1996 to reinvigorate itself. During the next 16 years, it became known as a destination for food, drink, and great waterfront views.

5 Strategies to Break Through Revenue Barriers from a $340 Million Company

Chances are, you’ll need more than one technique to keep your company growing. Over the course of 20 years, Liz Elting’s and Phil Shawe’s company, TransPerfect, has grown to $342 million in revenue with 2,200 employees worldwide. The company provides translation and discovery services to law firms, healthcare companies and other businesses in which speed and accuracy are critical.
 



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