Geri Stengel's blog

So You Want to Be A Crowdfunding Investor: Here’s How to Start

You, too, can help fuel the American Dream by investing in entrepreneurs whose companies may become the next Spanx or SlideShare. Investment in start-up and growing businesses isn’t just for financial institutions any more. Many people, not just friends and family, want to help entrepreneurs solve problems, innovate, and create jobs.

How Small Businesses in Red Hook Recovered from Sandy

Red Hook, Brooklyn, is a mixture of light industry, open space, and residences. Its population is about 10,000. With no subway directly serving the area, getting there from Manhattan takes patience, although it is only minutes away by car. Plagued by high unemployment and poverty, the neighborhood adopted a plan in 1996 to reinvigorate itself. During the next 16 years, it became known as a destination for food, drink, and great waterfront views.

5 Strategies to Break Through Revenue Barriers from a $340 Million Company

Chances are, you’ll need more than one technique to keep your company growing. Over the course of 20 years, Liz Elting’s and Phil Shawe’s company, TransPerfect, has grown to $342 million in revenue with 2,200 employees worldwide. The company provides translation and discovery services to law firms, healthcare companies and other businesses in which speed and accuracy are critical.
 

8 Strategies Successful Women Entrepreneurs Use

It’s always exciting to see someone you know – in my case, Sharon Hadary – publish a book. Even better when your interests overlap with the topic of the book. I thought I would see how the factors that Hadary and Laura Henderson laid out in How Women Lead: 8 Essential Strategies Successful Women Know apply to the women entrepreneurs I’ve written about.

Jump Start Your Small Business Loan with Crowdfunding

As an entrepreneur, Candace Klein, founder and CEO of SoMoLend, knows the pain of being on the hunt for money when it’s scarce. While things have loosened up a bit since the financial crisis began, financial institutions, such as banks, are still tight-fisted.

Angel Investors See Women Entrepreneurs As Good Investment

People who provide money and expertise to help small businesses become huge businesses are called angels. Some fly solo, others in a group. The benefit of a group of angels is sharing insights and expertise of other members when evaluating potential investments and, by so doing, increase the return on your investment. The whole is, after all, greater than the sum of its parts in brainstorming as well as metaphysics. It’s called synergy.

Why Women Entrepreneurs Should Go with the Crowd

Women-owned firms start and grow businesses with substantially less outside financing, according to a Department of Commerce survey of women-owned companies across the U.S. That helps to explain why the average women-owned business has 25% lower revenue than the typical male-owned firm in the same industry.

Having a Big One Matters: Here Are 4 Ways to Build Your Network

Size matters. At least it does when it comes to your network. The larger and more diverse it is, the more likely your business is to grow big, according to a Global Entrepreneurship Monitor report. It may come as a surprise that women, who tend to be better at collaborating and communicating, have smaller networks than men. Let’s change that.

Government Wants to Grow Your Small Business

Do my eyes deceive me? The government will grow my small business. How?

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.



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