Geri Stengel's blog

"Change the Scope of Your Dreams" This Year

e-marketing    marketing    Nonprofit     nonprofit    Small Business     small business    Social Media    social media    Tips

It's never too soon to start "changing the scope of your dreams," whether you are a small business or a nonprofit. For inspiration, start with The Story of Orabrush. Note two things: Persistence in looking for options and an upside-down way of looking at statistics.

Social Responsibility is a Fiduciary Duty For Businesses Large and Small

The common excuse for bad business behavior – such as laying off employees despite record profits –  is that the sacrosanct and sole fiduciary responsibility of management is to increase current shareholder profits.

Nothing else matters, the mantra goes, except profit and dividends. (Odd, how this concept doesn't seem to be violated by excessive executive compensation or political contributions but that's another story.)

Lawsuits "for the cure?" That's Wrong

Cranky, self-serving competitiveness can undermine values-driven enterprises and waste a lot of scarce resources.

Yes, it's Susan G. Komen for the Cure again but Komen's flaunted, vaunted pink is just the most noticeable example.

Be David, Take on Goliath: Social Media Can Make Winners of Small Businesses

Small business owners, take note: For the $99,000 it spent on social media marketing and public relations, Seventh Generation, the eco-friendly laundry detergent, had sales of $27.5 million (not including sales at Walmart), a 1 percent share of the laundry detergent market.

How do Small Businesses Grow? Experience and Money

"The U.S. economy looks to be in better shape, but a full recovery will only be achieved once small firms begin to prosper" and "We do want businesses that are viable and have good business plans and lots of experience backing them up to get loans."

Both those statements come from Ben Bernanke, chairman of the Federal Reserve as quoted in The Wall Street Journal.

Collaboration, Social Media: They're Happening Already

Synergy: That's the word that comes to mind when I read about the new micro-finance program to help women businesses here and abroad that brings together the knowledge and skills of a nonprofit, a for-profit, social media, and public figures who generate a lot of buzz.

Wikileaks Raises Questions For Nonprofits, Small Businesses

The Wikileaks controversy no longer is just about state secrets. It now involves Twitter, Google and Facebook as well as internet freedom, and limits on journalism. Anyone who uses social media or email should be concerned.

I certainly am.

Just What Is a "Socialpreneur?"

It's the era of word creation: anything beginning with "i" as in iPhone or "e" as in e-marketing and, it seems, anything ending in "-preneur" as in solo-preneur.

But with no one standardizing definitions, the process has gotten out of hand; conglomerate words are taking on multiple meanings. Case in point: socialpreneur.  

NPR Is Lesson To Us All: Policies Must Be Clear, Known

Act in haste, repent at leisure. NPR is the living proof of that.

Having fired its reporter, Juan Williams, for a comment made on Fox News, the radio station opened itself up to vilification by everyone the left for Williams allegedly anti-Muslim comment and the right for violating the free speech rights of Williams.

Impact Investing Gets A Boost From JPMorgan Chase

Whoa, wait a minute: Am I dreaming? Is this Christmas Future still dusting my eyes with what a wonderful life it could be?

No, I'm awake and the dream-like fantasies are hard facts, well, maybe not hard facts but publicized statements of the socially responsible world to come.



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