Guest Blogger's blog

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.

by Ralph Allora

Recently Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it serves as a broader branding lesson for makers of sustainable, eco-friendly products. 

By Ralph Allora

TRAY is a member of NBIS (Network for Business Innovation and Sustainability), a nonprofit network that promotes responsible and successful business in the green economy. Recently NBIS hosted a forum to highlight a key initiative: promoting the role of B Corporations.

by Bruce Arbit

I have spent the majority of my professional career helping organizations of all shapes, sizes, and structures (for-profit, nonprofit and newer hybrids) raise money. That’s why I am particularly interested in the ongoing conversation about growing the sources of financial capital that support initiatives with a social/environmental benefit.

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

Now, turn your nonprofit organization into a sales force!

Connecting, engaging and creating opportunities for others to engage with you, and building strong and compelling profiles and Company Page are essential strategies. The next step is to tell your organization’s unique story. Put yourself in the donor’s place. Business professionals will engage with your nonprofit if you fully portray and develop the need for your mission, the crisis, the imperative of WHY they should choose YOUR organization to receive their time and money.

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

Putting your profile together may seem daunting after reading Parts 1 through 3 of this series, so in Part 4, we’ll give you helpful specifics.

Analytics provide a lot of data but, in the end, only the insights you take away from the information matters. Check out who’s looking at your site and what they’re looking at. Look for patterns.

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

LinkedIn’s Press Center reported that as of August 2011, more than 2 million companies have LinkedIn Company Pages. How does a nonprofit stand out in the crowd? By continually updating, of course, but also by adding its logo, value proposition, key causes and services, hiring information, employees, and other social media activity.

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

 A complete LinkedIn profile is essential if you are to reap the benefits of LinkedIn’s connections and every individual profile adds value to the company profile.

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

Nonprofits overlook or ignore the easy and obvious marketing opportunity that LinkedIn provides. With LinkedIn your nonprofit can be seen by a potential audience of 135 million+. Do you want to look less than your best to that audience? If not, why is your   organization’s company page incomplete or absent? 

You can probably think of several reasons: 

Nonprofits wrestle with continuous turnover in the development sector and with changes in staffing at lower echelons. Layer on top of those problems the little-to-no time you have to do anything other than mission-critical tasks. Thus, the mere thought of something else to maintain isn’t appealing, BUT that is actually why LinkedIn will be beneficial to you and your organization.

Whether the organization’s pages are used for branding, business development, recruiting, or potential funding/alliances and partnerships, LinkedIn provides a stage on which to show how vital your nonprofit is to its cause, especially when in competition with other nonprofits.

by Farra Trompeter

As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations. 

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year.

Fellow Big Duck strategist, Rachel Hope Allison, and I have focused on developing online fundraising strategies and campaigns for more than 10 years. With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we’ve developed a handy list of 12 ingredients for successful multi-channel or integrated fundraising campaigns.