Guest Blogger's blog

by Ralph Allora

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

by Michael Davidson

I recently led a workshop for Executive Directors- “The Board: What Can I Do About it?”

by Ralph Allora

PowerPoint. The very word evokes fear and loathing in business audiences everywhere. The reaction of a typical prospect, upon learning that he or she will be subjected to your PowerPoint sales presentation, is that it’s 45 minutes of her life she’ll never get back.

by Aimee Gindin

Today’s interview is with Augusta Sterne and Yves Salama, co-founders of Teem’d.  Teem’d is a powerful communications platform that transforms the way companies create and publish targeted social media content, allowing them to more effectively engage with their customers.

How do you describe the value that your product brings to the market?

by Michael Davidson

Cheshire Puss, Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to,’ said the Cat.
I don’t much care where—’ said Alice.
Then it doesn’t matter which way you go,’ said the Cat.
—so long as I get SOMEWHERE,’ Alice added as an explanation.
Oh, you’re sure to do that,’ said the Cat, `if you only walk long enough.

by Mardy Sitzer

Oh how I hate to see ‘click here’ it is so unimaginative, screams potential scam or worse – malware. So why oh why are marketers still relying on ‘click here’ as a call to action?

by Karin Kamp

Nada Kiblawi was born in a refugee camp, lived through regional wars and finally found safe haven and economic independence as an entrepreneur in the U.S.

As a child born and raised in a Palestinian refugee camp, she suffered from low self-esteem, despite feeling love and affection from her parents.

by Ralph Allora

Interesting blog post recently from Paul Klein of Impakt, a Toronto-based consultancy whose mission is to bring about “positive social change at the intersection of business and civil society” by helping corporations and nonprofits become social purpose leaders.

by Michael Davidson

Does your board spend time secondguessing program decisions, reviewing the merits of various copier machines or discussing the color of this year’s annual report? If the answer is yes, the problem is not just a hazy understanding of “governance” vs. “management.” It’s more complicated than that.

by Peter Heller

There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor.