Geri Stengel

 
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October 2015

5 Powerful Ways to Use Your Purse to Help Women and Girls

Women have a powerful tool for improving the lives of girls and women — money. Finance can be used to advance change around issues as diverse as women on corporate boards, sex trafficking, bias in the media, the wage gap, equitable health access and the gap in funding women-led companies, according to The State of the Field of Gender Lens Investing: A Road Map for the Field, a report by Criterion Institute. Criterion is a think tank focused on reinventing the economy.

“Gender is the most powerful determinant of how we see the world and everything in it,” writes fellow Forbes contributor Bridget Brennan, an expert on marketing to women. “It’s more significant than age, income, ethnicity, or geography.”  Here are five ways women can use their purses to not only bring women’s and girls’ issues front and center, but also change the way things are done.

Film Eliminates Gender Stereotypes From Entrepreneurship

Even with the dramatic rise in the number of women entrepreneurs, men still are more likely to start companies and more likely to grow them big.

“Being an entrepreneur is associated with being a man,” said Nora Poggi, director and producer of She Started It. One way to change this is by showing that women are taking the leap and succeeding.

As Banks Turn Away, Online Alternative Lenders Fill the Funding Gap

Small businesses’ cries for financing are being heard. Not by traditional banks, but instead by an array of online financing organizations that use technology and data to speed money to borrowers. While these new options can be more expensive due to the greater risk they undertake, these lenders ultimately make more money available to a greater number of businesses.

Read all of  As Banks Turn Away, Online Alternative Lenders Fill the Funding Gap on Forbes.com.

 

Equity Crowdfunding: Lessons From the Field

Raising money is a time-intensive process. Marketing your securities offering online through equity crowdfunding can shorten the process. For those of you who feel trepidation about dipping a toe in the water, knowing why others have taken the plunge and learning from their experiences may encourage you to raise money publicly.

Read all of  Equity Crowdfunding: Lessons From the Field on QuickBooks.com.