Geri Stengel

 
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April 2015

How Crowdfunding Is Closing The Funding Gap

There’s no doubt about it: Women entrepreneurs face more obstacles than their male counterparts raising money, but some women are finding that crowdfunding is a way around those obstacles.

Stand Out In the Crowd: How Women (and Men) Benefit From Equity Crowdfunding, research I just completed, finds that the successes of pioneering women entrepreneurs show the way to financing that will work well for other women who are starting and growing companies.

When I started the research, I thought I would focus only on women entrepreneurs marketing their securities via crowdfunding platforms. But there were larger stories.

Read all of How Crowdfunding Is Closing The Funding Gap on Forbes.com.

Is Tennessee The New Hotspot for Women Entrepreneurs?

Look out California and New York, Tennessee is on the rise and it’s attracting women entrepreneurs with really interesting businesses. Launch Tennessee’s (LaunchTN) is a public-private partnership focused on supporting the development of high-growth companies in Tennessee. An impressive 30% of graduates from its recent masterclass, which draws from nine accelerator programs across the state, are female founders.

Lucy Beard moved from Silicon Valley to Chattanooga. Her company, Feetz, is a ‘Digital Cobbler’ that uses  3-D printing technology to make custom shoes and delivers them within 7 days. She just raised $1.25 million  from Khosla Ventures, which led the investment round, and was joined by Chattanooga-based JumpFund and former Reebok Inc. Chief Executive Uli Becker.

Read all of Is Tennessee The New Hotspot for Women Entrepreneurs? on Forbes.com.

How to Get The Attention Of Investors In-person And Online

Getting the attention of your audience is the only way you can ask someone for something. When the stakes are high, as they are when you are pitching investors for raise money your business, you can’t afford to be less than perfect.

Imagine my delight when I bumped into Sam Horn at SXSW. She’s a presentation coach, pitch consultant, intrigue expert who also works with women participating inSpringboard Enterprises , an accelerator program for women-led technology, media, and life sciences businesses. I was even more delighted when she told me about  her new book, Got Your Attention?: How to Create Intrigue and Connect with Anyone.

Read all of How to Get The Attention Of Investors In-person And Online on Forbes.com.

Clear Purpose Drives Entrepreneurial Success

Women control 80% of all consumer purchases but, with so many media options, reaching female consumers has become increasingly difficult. As a marketer for a large corporation, Aliza Freud recognized this as a major pain point. In 2007, she launched SheSpeaks’ to help brands better understand female consumers and what motivates them.

Shespeaks’ started attracting a lot of influential female bloggers. These women wanted to amplify their voices and spread their opinions far and wide. The company pivoted when Freud realized that she could not only provide insights from influencers but could use them to the spread the word about products and services they liked. In an industry that doesn’t stand still — and these days what industry does? — Freud has learned the importance of adaptability. She’s built adaptability into the DNA of her company and yet stays committed to its original purpose — understanding what women want and sharing their insights with others.

Read all of Clear Purpose Drives Entrepreneurial Success of Forbes.com.

Photo credit: Tracy Paul & Company And LA’s Blogger Elite Host A Multi Brand Press Preview In West Hollywood