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December 2013

Convincing the Nonprofit Board: A For-Profit Adventure

By Jessica Melton

According to a Nonprofit Finance Fund survey, 41 percent of nonprofit organizations ran a deficit in 2012. Many NPOs are turning toward a hybrid business model--adding for-profit ventures--to provide consistent revenue streams. In fact, over 50 percent of NPOs currently operate under a hybrid business model.

Janna Finch, Nonprofit Analyst from Software Advice (a website that compares nonprofit software) wanted to learn more about how to make this transition. Finch offers the following advice; in particular, how to persuade your board of directors to support your for-profit endeavor, including:

5 Tips For Attracting Angel Funders To Your Business

Erica Bell and Katie Finnegan had both worked together at J. Crew. Years later, they ended up at A.T. Kearney, a management consulting firm. They commiserated about how they longed for the good ole days when they got an employee discount on clothing. They tried daily deal sites, but were overwhelmed with offers and few, if any, were relevant to them. The light bulb went off when they realized that other women wanted easy access to deals, too. Bell and Finnegan started Hukkster to fill that need.

4 Reasons Women Are More Responsible Entrepreneurs Than Men

Social responsibility is second nature to female entrepreneurs
When it comes to social responsibility the answer is “yes,” according to 2013 U.S. Trust Insights on Wealth and Worth. Successful women are more likely than successful men to own a business so they can pursue a personal passion and to make a positive impact on the world. These women are also far less likely than than their male counterparts to take actions such as moving the company to another state, eliminating staff or reducing employee benefits in response to increased tax burden.

How to Use Google+ to Promote Your Nonprofit Organization

By Brittany Klontz

Though it may have taken a little while to find its sea legs, Google+ is now the second largest social networking site in the world. While Facebook and Twitter tend to draw more personal users, Google+ draws a crowd that likes to mix business and pleasure, engaging both with their friends and with their favorite brands. That means one thing for nonprofits looking to promote themselves and grow their organization: Google+ is a must-do.

But where to start on this powerful platform, which differs in so many ways from its predecessors? First, I recommend starting with this excellent G+ resource, which will take you through all of the essentials so you can hit the ground running. Here, too, are our 5 top suggestions for mastering the platform.

A Killer Financing Tool Most Entrepreneurs Overlook

If you want your company to grow faster, chances are you’ll need outside funding. Women entrepreneurs are less likely to seek outside funding and, as a result, their businesses don’t grow as big as others, according to Women-Owned Businesses in the 21st Century, a report by the US Department of Commerce.

A Surefire Way To Increase The Number Of Jobs Created In The Tech Sector

When you’re successful, you don’t think  about changing the way you do things. But, more and more, data is showing that changing the way technology companies do things could improve their success. The technology sector is not tapping all the know-how that is available to it. Imagine how many more jobs would be created if the industry grew to its full potential!

Something to Tweet About: how to make social media work for your charity

By: Carlos Miranda, Founder, Social Misfits Media 

Social media is the number one reason we use the internet. More than a quarter of the time you and I spend online is spent on a social media site – this is more than we spend emailing, online shopping, or on anything else. And it's worth noting that social media is not a fad. Individual platforms come and go (when was the last time you logged on to your MySpace page?) but the hyper-connectivity and functionality common to all popular platforms (Facebook, Twitter, YouTube, etc) are a fixture of modern life.