January 2013

Having a Big One Matters: Here Are 4 Ways to Build Your Network

Size matters. At least it does when it comes to your network. The larger and more diverse it is, the more likely your business is to grow big, according to a Global Entrepreneurship Monitor report. It may come as a surprise that women, who tend to be better at collaborating and communicating, have smaller networks than men. Let’s change that.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way. 

Government Wants to Grow Your Small Business

Do my eyes deceive me? The government will grow my small business. How?

4 Steps to Creating a Successful Cause Marketing Campaign

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

How Small Business Grow as Their Leaders Do

Alexandra Ferguson started her business on a whim: making decorative throw pillows with bold typography out of eco-friendly materials that are produced locally and sold online.

Want Social Media Success? Think Strategically

by Mardy Sitzer

It’s a bird. It’s a plane. No – it’s Superman!

What Women Entrepreneurs Need Before They Join the Crowd

Recently I wrote about a new funding source for entrepreneurs: crowdfunding. Right now, small businesses can raise money from the online crowd in exchange for a give-away, such as a product or service. Sometime in 2013 the rules and guidelines for the Jumpstart Our Business Startups (JOBS) Act should be approved, which will allow companies to give equity to crowdfunding investors in the U.S.

Crowdfunding: Is It Right for Your Nonprofit

By Elizabeth Kulik

All over the world nonprofit organizations contribute tremendously to the public good. Their work helps strengthen communities, improve the lives of others and build the economy. Today, nonprofits are challenged to compete for resources in a globally changing economic landscape where costs to operate are high, demand for services is greater, generational transfer is unclear, and tax deductions are shrinking.

4 Ways to Build Your Small Business

Even in a slow economy, opportunities emerge that, if you use them well, can rocket your business to success.