December 2012

Holiday break 2012 blog

How Savvy Small Businesses Use Crowdfunding

Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble, a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S.

Social Media Tactic: Ready, Fire, Aim

competition    How To    Marketing    Social Media    social media    strategy

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.

Keep Customer Service in the U.S. If You Want Your Business to Thrive

Competition is fierce; to distinguish itself, a small business needs to stand out from the crowd. Customer service is the way to do that.

Eco-friendly Cars Break New Barrier: Tesla Model S Awarded Car of the Year

by Ralph Allora

Recently Motor Trend magazine named the Tesla Model S its 2013 Car of the Year. It was the first time in the award’s history that the honor has gone to an all-electric vehicle. Down the road, this moment may be remembered as a turning point in public acceptance of electric vehicles. For now, it serves as a broader branding lesson for makers of sustainable, eco-friendly products. 

Women, Take a Lesson from Girls Scouts: Start Your Social Media Engines

How do you create more businesses owned by women, especially businesses with revenues in excess of $1 million dollars?

Business Plan Competitions Have 4 Ingredients for Successful Social Enterprise

What do investors know that donors don’t? They know that the right team is critical to growing a thriving organization.