December 2011

How a B-Corporation Grew Its Business and Its Social Impact

I love it when a company built on social responsibility surges ahead. That’s the case with Recyclebank, a company whose business model is cleaning up the planet by encouraging people to recycle. It’s a company that truly combines social value with good business.

Why LinkedIn Company Pages Matter to Nonprofits Part 5 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

Now, turn your nonprofit organization into a sales force!

Connecting, engaging and creating opportunities for others to engage with you, and building strong and compelling profiles and Company Page are essential strategies. The next step is to tell your organization’s unique story. Put yourself in the donor’s place. Business professionals will engage with your nonprofit if you fully portray and develop the need for your mission, the crisis, the imperative of WHY they should choose YOUR organization to receive their time and money.

How to Choose the Right Social Enterprise for Your Nonprofit

Once you’ve analyzed the pros and cons of starting a social enterprise and laid out the ground rules about what you can and will not do, it’s time to start the fun part: brainstorming what kind of social enterprise your nonprofit will undertake.

Research Confirms: Happier People Are More Productive

Well, duh: We all knew that happier people work harder, didn’t we? While it may seem a no-brainer concept to socially responsible business owners, those who didn’t get it before have no excuse now. The research is in. It shows that making progress on worthwhile projects makes people more productive … and happier.

Why LinkedIn Company Pages Matter to Nonprofits Part 4 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

Putting your profile together may seem daunting after reading Parts 1 through 3 of this series, so in Part 4, we’ll give you helpful specifics.

Analytics provide a lot of data but, in the end, only the insights you take away from the information matters. Check out who’s looking at your site and what they’re looking at. Look for patterns.

The Grinch Really Did Try to Steal Christmas This Year!

Wow! The Grinch really did try to steal Christmas this year … from small businesses at least … but in life as in fiction, he failed.

Good holidays from Ventureneer

do more good, happy 2012, holiday greetings

 

Consumers Worldwide Expect, Reward Responsible Businesses

I knew it! But it’s nice to know that 10,000 consumers in 10 countries confirm my belief: Companies have a responsibility to promote social good and consumers will support those who do.

Why LinkedIn Company Pages Matter to Nonprofits Part 3 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

LinkedIn’s Press Center reported that as of August 2011, more than 2 million companies have LinkedIn Company Pages. How does a nonprofit stand out in the crowd? By continually updating, of course, but also by adding its logo, value proposition, key causes and services, hiring information, employees, and other social media activity.

How LinkedIn Can Improve Nonprofit Governance

While they don’t yet realize it, social recruiting -- using social media to find staff -- may be a nonprofit board’s best friend. Why? Because nonprofit boards often under-staff, under-train, and under-fund their Human Resource departments, as documented in Bouncing Back? Employment trends in the nonprofit sector, by Idealist.org.

Why LinkedIn Company Pages Matter to Nonprofits Part 2 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

 A complete LinkedIn profile is essential if you are to reap the benefits of LinkedIn’s connections and every individual profile adds value to the company profile.

Guiding the Way for Ambitious Women Entrepreneurs -- beta

Women are 50% more likely to start businesses than the national average, yet are 70% less likely than men to own a business with revenue of $1 million-plus, according to The American Express OPEN State of Women-Owned Business Report.

Little Things Mean a Lot

Chanukah, Christmas, Kwanzaa: Oh, my! So much rushing about to do, so much family and festivities and focus on making memories.

Put Out the Welcome Mat and Opportunity Will Come Knocking

Some people have all the luck, so the old lament goes, but those lucky folks were ready when opportunity came knocking. Their business vision was clear and their minds open to new ideas so they could throw the door wide open and say “Come on in.”