September 2011

How To Botch Customer Service

Every social media and e-marketing “how-to” includes the admonition to respond to customer input promptly. Rightly so. Promptness is critical but so is the content of the response.

Online Fundraising: It’s Where You Want To Be

If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.

9 Trends in Social Good Focus of Summit

Wow! Where to begin? In rooms full of energetic people, keyboarding on one device or another, and bombarded with one great idea after another, where to begin in describing the Mashable/92ndStY Social Good Summit.

How To Get Out of Economic Mess and Build Business Success: Work Together

Three articles in the Aug 7th edition of The New York Times, both separately and taken together, hammered home the importance of including everyone in the search for solutions, innovation, and excellence … the more inclusion, the better the prospects.

4INFO CEO Shares Secrets of Success

One of the best things about working with entrepreneurs is that the good ones are willing to listen and, if they hear something that rings true, they make changes. 

How-tos of Cause Marketing for Businesses, Nonprofits Laid Out in New Book

Both nonprofits and small businesses stand to gain a lot from cause marketing. As you know, that’s a partnership between a business and a nonprofit to raise money for the nonprofit and attract new customers or more sales for the business. For big examples, think Project(RED) and its partnerships with clothing manufacturers. Or Home Depot and KaBOOM building playgrounds together.

25 Best Social Media for Social Good Blogs Here Now

So much good information to choose from! But we have it now: Our list of 25 Best Social Media for Social Good blogs. These are the sites we think give values-driven organizations the best information about using social media to bring about social change.

Jobs Act Is Right On: American Must Support Small Businesses

As I read all the reactions to the president’s speech on the American Jobs Act and think back over what he said, I’m struck by a couple of things:

Customers Determine Product Design for Social Enterprise

Editor’s note: To help social entrepreneurs anticipate and avoid some of the problems of starting a social-good business, Ventureneer will do a series of blogs about the progress of Greenway Grameen Infra, a very likely candidate for success. “Grameen” means “rural” or “village.” Greenway Grameen Infra is not associated with the Grameen Foundation. I’ll be checking back with them regularly to see what’s working and what’s not. Right now, it’s looking good.

Quick hits from the Social Media for Nonprofits NYC conference

by Farra Trompeter

This summer, I had the pleasure of learning, teaching, sharing, and absorbing lots of great ideas at Social Media for Nonprofits, a conference series curated by Darian Rodriguez Heyman and Ritu Sharma and sponsored by NTEN. The conference made its New York debut, after passing through San Francisco and Washington, DC, where it similarly drew large crowds of eager nonprofit staffers, enthusiastic consultants, and yes, even a few services.

Why Aren’t Entrepreneurial American Women Among the World’s Power Brokers?

With all my talk about entrepreneurship being the way to close the gender gap, I was struck by the lack of American female entrepreneurs on the Forbes list of the World’s Most Powerful Women.

Fellow Schizo-preneurs, Arise! Let’s Make Ourselves Visible on LinkedIn

by Marc Halpert

Recently at a networking luncheon in New York City, when it was my turn in the introductions portion of the agenda, I dubbed myself a “schizo-preneur.” Some eyebrows rose and there were a few chuckles, but the point I was making is that I have two seemingly divergent businesses that I manage to bring together to help my clients.

As the others introduced themselves, there appeared to be other “schizos” like me -- more than a dozen in a room of 45 networking colleagues! I submit that this economy has forced entrepreneurs to open multiple businesses to keep the cash flow pipeline full(er).

So how can you portray yourself best, given your different business interests? How do you show that you can be a valuable business partner?

Jewish Grantmaker Experiments With Competition, Long-term Grants, Hands on Involvement

Building a broader donor base is forcing a transformation in grantmaking. Jewish philanthropy has been hard-hit by demographic changes. Last week, I looked at the way the UJA-Federation of New York City is handling the challenge.
 

Recharged and Rarin’ to Go with Outcomes of Latest Social Media Research

Another day off to recharge and reflect: I visited Washington Irving's home at Sunnyside, just north of New York City. Lovely day immersed in history, literature, and the fresh air of the Old Croton Aqueduct Trail.