January 2011

Lawsuits "for the cure?" That's Wrong

Cranky, self-serving competitiveness can undermine values-driven enterprises and waste a lot of scarce resources.

Yes, it's Susan G. Komen for the Cure again but Komen's flaunted, vaunted pink is just the most noticeable example.

Be David, Take on Goliath: Social Media Can Make Winners of Small Businesses

Small business owners, take note: For the $99,000 it spent on social media marketing and public relations, Seventh Generation, the eco-friendly laundry detergent, had sales of $27.5 million (not including sales at Walmart), a 1 percent share of the laundry detergent market.

How do Small Businesses Grow? Experience and Money

"The U.S. economy looks to be in better shape, but a full recovery will only be achieved once small firms begin to prosper" and "We do want businesses that are viable and have good business plans and lots of experience backing them up to get loans."

Both those statements come from Ben Bernanke, chairman of the Federal Reserve as quoted in The Wall Street Journal.

Collaboration, Social Media: They're Happening Already

Synergy: That's the word that comes to mind when I read about the new micro-finance program to help women businesses here and abroad that brings together the knowledge and skills of a nonprofit, a for-profit, social media, and public figures who generate a lot of buzz.

Wikileaks Raises Questions For Nonprofits, Small Businesses

The Wikileaks controversy no longer is just about state secrets. It now involves Twitter, Google and Facebook as well as internet freedom, and limits on journalism. Anyone who uses social media or email should be concerned.

I certainly am.

Just What Is a "Socialpreneur?"

It's the era of word creation: anything beginning with "i" as in iPhone or "e" as in e-marketing and, it seems, anything ending in "-preneur" as in solo-preneur.

But with no one standardizing definitions, the process has gotten out of hand; conglomerate words are taking on multiple meanings. Case in point: socialpreneur.  

NPR Is Lesson To Us All: Policies Must Be Clear, Known

Act in haste, repent at leisure. NPR is the living proof of that.

Having fired its reporter, Juan Williams, for a comment made on Fox News, the radio station opened itself up to vilification by everyone the left for Williams allegedly anti-Muslim comment and the right for violating the free speech rights of Williams.

Impact Investing Gets A Boost From JPMorgan Chase

Whoa, wait a minute: Am I dreaming? Is this Christmas Future still dusting my eyes with what a wonderful life it could be?

No, I'm awake and the dream-like fantasies are hard facts, well, maybe not hard facts but publicized statements of the socially responsible world to come.

Mission Fit Essential in Cause Marketing Programs

Good news! Companies will have spent $1.61 billion on cause marketing in 2010, up 6% from 2009, according to International Events Group.

What's not to like about increased income for nonprofits and increased customer loyalty for businesses?

Nothing, as long as the cause-marketing partnerships are genuine, compatible, and do what they say they will do for the cause involved. Anything less calls into question the integrity of the nonprofit and may harm the ability of the sector to use this very good fundraising technique.