December 2010

'Tis the Season

 May good fortune be with you throughout the New Year.

 

 

 

Trends in 2011 Will Be Same as They Were in 2010: Collaboration, Social Media, Integrity

collaboration    integrity    networking    Nonprofit     nonprofits    social media    Social Media    Trends

Collaboration
Every conference I went to in 2010 stressed collaboration, whether in new forms of financing for social good, both nonprofit and social enterprises, or among co-workers, within sectors or across sectors to generate new products/services. If you didn't get the memo, check out some of the posts from the Social Impact Exchange 2010 Conference

Small Businesses: A Cause Large Business Should Take Up

I know I'm prejudiced. I think entrepreneurship can solve some of the world's problems both in the developed and developing world. 

This is one reason I wrote an article for Triple Pundit about corporations helping small businesses as part of their social responsibility work. American companies just had their best quarter ever. If those corporations want to prosper in the future, then they need to ensure that small businesses thrive, too. Reinvesting profits into activities that support small businesses is a great way for these large corporations to ensure their own prosperity; it helps their customers and the overall economy as well. 

A win-win-win!

Connection to Customer Gives Small Businesses an Edge

Homogeneity may be on its way out, which means local small businesses have another edge (the first is trust) People trust small businesses more than they trust their government or even their preachers.)

Integrity Without Social Responsibility Isn't Integrity

The man who symbolizes executive greed as the poster-boy for "integrity?" Yes, according to a columnist for The Harvard Business Review, who seems to accept former head of GE Jack Welch's definition of integrity: being true to who you are and not to think you know more than you do.

Keep 'em Coming Back: Repeat Customers Make Small Businesses Thrive

From 0% introductory credit cards to super low cable rates for 3 months, from 30% off your first purchase of diaper covers to free shipping on your first order, businesses spend money and pay attention to potential customers. That's what marketing is all about: new customers.

Expanding an Entrepreneur's Network Fires Up Her Business

I can't resist: I have to tell you about another entrepreneur who, to her surprise, has found networking and lifelong learning enriching and even essential.

Sharon Ng doesn't know where to start when she recounts the benefits of networking, going back to "school," and listening to people she thought had nothing to offer her. She had, after all, developed a unique and effective way of teaching Mandarin, French, and Spanish to children. Who could help her with that niche business?