Women have a powerful tool for improving the lives of girls and women — money. Finance can be used to advance change around issues as diverse as women on corporate boards, sex trafficking, bias in the media, the wage gap, equitable health access and the gap in funding women-led companies, according to The State of the Field of Gender Lens Investing: A Road Map for the Field, a report by Criterion Institute. Criterion is a think tank focused on reinventing the economy.
“Gender is the most powerful determinant of how we see the world and everything in it,” writes fellow Forbes contributor Bridget Brennan, an expert on marketing to women. “It’s more significant than age, income, ethnicity, or geography.” Here are five ways women can use their purses to not only bring women’s and girls’ issues front and center, but also change the way things are done.